Native Markup Request§4.1 · Bid Request
The Native Object defines the native advertising opportunity available for bid via this bid request. It must be included directly in the impression object if the impression offered for auction is a native ad format. The Default column dictates how optional parameters should be interpreted if explicit values are not provided.
| Attribute | Type | Requirement | Default | Description |
|---|---|---|---|---|
| ver | string | optional | 1 | Version of the Native Markup version in use. |
| layout | integer | recommended | — | The Layout ID of the native ad unit. See the table of Native Layout IDs below.value table §7.1 Native Layout IDs |
| adunit | integer | recommended | — | The Ad unit ID of the native ad unit. See the Table of Native Ad Unit IDs below for a list of supported core ad units.value table §7.2 Native Ad Unit IDs |
| plcmtcnt | integer | optional | 1 | The number of identical placements in this Layout. Refer to Section 8.1 Multi Placement Bid Requests. |
| seq | integer | optional | 0 | xx (see the IAB Core Six layout types). 0 for the first ad, 1 for the second ad, and so on. This is not the sequence number of the content in the stream. |
| assets | object[] | required | — | An array of Asset Objects. Any bid must comply with the array of elements expressed by the Exchange. |
| ext | object | optional | — | This object is a placeholder that may contain custom JSON agreed to by the parties to support flexibility beyond the standard defined in this specification |
Notes
1.0 的响应/请求根节点为命名对象 'native'（1.1 起移除，见 1.1 §4.1/§5.1 Note）；官方 openrtb2x JSON Schema（required: ["native"]）佐证。
OCR 表解析正常，无跨页断裂。
Content faithfully follows the IAB Tech Lab OpenRTB Native Ads 1.0 official spec (CC-BY 3.0).