Data Request§4.6 · Bid Request
The Data Object is to be used for all non-core elements of the native unit such as Brand Name, Ratings, Review Count, Stars, Download count, descriptions etc. It is also generic for future native elements not contemplated at the time of the writing of this document. In some cases, additional recommendations are also included in the Data Asset Types table.
| Attribute | Type | Requirement | Default | Description |
|---|---|---|---|---|
| type | integer | required | — | Type ID of the element supported by the publisher. The publisher can display this information in an appropriate format. See Data Asset Types table for commonly used examples.value table §7.6 Data Asset Types |
| len | integer | optional | — | Maximum length of the text in the element's response. |
| ext | object | optional | — | This object is a placeholder that may contain custom JSON agreed to by the parties to support flexibility beyond the standard defined in this specification |
Notes
OCR 段落错位：描述被 'standard defined in this specification' 残片插入，人工合并还原。
Content faithfully follows the IAB Tech Lab OpenRTB Native Ads 1.1 official spec (CC-BY 3.0).