Data Response§5.5 · Bid Response
Corresponds to the Data Object in the request, with the value filled in. The Data Object is to be used for all miscellaneous elements of the native unit such as Brand Name, Ratings, Review Count, Stars, Downloads, Price count etc. It is also generic for future native elements not contemplated at the time of the writing of this document.
| Attribute | Type | Requirement | Default | Description |
|---|---|---|---|---|
| label | string | optional | — | The optional formatted string name of the data type to be displayed. |
| value | string | required | — | The formatted string of data to be displayed. Can contain a formatted value such as '5 stars' or '$10' or '3.4 stars out of 5'. |
| ext | object | optional | — | This object is a placeholder that may contain custom JSON agreed to by the parties to support flexibility beyond the standard defined in this specification |
Notes
OCR 页尾残片 'standard defined in this specification' 已剔除（审核修复）。
Content faithfully follows the IAB Tech Lab OpenRTB Native Ads 1.1 official spec (CC-BY 3.0).