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Native Markup Response§5.1 · Bid Response

The native object is the top level JSON object which identifies a native response. The native object has following attributes:

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AttributeTypeRequirementDefaultDescription
verstringoptional'1.1'Version of the Native Markup version in use.
assetsobject[]required—List of native ad's assets.
imptrackersstring[]optional—Array of impression tracking URLs, expected to return a 1x1 image or 204 response - typically only passed when using 3rd party trackers.
jstrackerstringoptional—Optional JavaScript impression tracker. This is a valid HTML, Javascript is already wrapped in <script> tags. It should be executed at impression time where it can be supported.
extobjectoptional—This object is a placeholder that may contain custom JSON agreed to by the parties to support flexibility beyond the standard defined in this specification

Notes

Note: Prior to VERSION 1.1, the native response's root node was an object with a single field 'native' that would contain the object above as its value. The Native Object specified above is now the root object.

OCR 跨页断裂:link 描述续行与 imptrackers/jstracker/ext 位于续表,人工合并。

Content faithfully follows the IAB Tech Lab OpenRTB Native Ads 1.1 official spec (CC-BY 3.0).