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Data Response§5.5 · Bid Response

Corresponds to the Data Object in the request, with the value filled in. The Data Object is to be used for all miscellaneous elements of the native unit such as Brand Name, Ratings, Review Count, Stars, Downloads, Price count etc. It is also generic for future native elements not contemplated at the time of the writing of this document.

AttributeTypeRequirementDefaultDescription
typeintegeroptionalRequired for assetsurl/dcourl responses, not required for embedded asset responses. The type of data element being submitted from the Data Asset Types table.value table §7.4 Data Asset Types
lenintegeroptionalRequired for assetsurl/dcourl responses, not required for embedded asset responses. The length of the data element being submitted. Where applicable, must comply with the recommended maximum lengths in the Data Asset Types table.
valuestringrequiredThe formatted string of data to be displayed. Can contain a formatted value such as “5 stars” or “$10” or “3.4 stars out of 5”.
extobjectoptionalThis object is a placeholder that may contain custom JSON agreed to by the parties to support flexibility beyond the standard defined in this specification.

Content faithfully follows the IAB Tech Lab OpenRTB Native Ads 1.2 official spec (CC-BY 3.0).