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Image Request§4.4 · Bid Request

The Image object to be used for all image elements of the Native ad such as Icons, Main Image, etc. Recommended sizes and aspect ratios are included in the Image Asset Types section.

AttributeTypeRequirementDefaultDescription
typeintegeroptionalType ID of the image element supported by the publisher. The publisher can display this information in an appropriate format. See Table Image Asset Types.value table §7.5 Image Asset Types
wintegeroptionalWidth of the image in pixels.
wminintegerrecommendedThe minimum requested width of the image in pixels. This option should be used for any rescaling of images by the client. Either w or wmin should be transmitted. If only w is included, it should be considered an exact requirement.
hintegeroptionalHeight of the image in pixels.
hminintegerrecommendedThe minimum requested height of the image in pixels. This option should be used for any rescaling of images by the client. Either h or hmin should be transmitted. If only h is included, it should be considered an exact requirement.
mimesstring[]optionalAll types allowedWhitelist of content MIME types supported. Popular MIME types include, but are not limited to “image/jpg” and “image/gif”. Each Exchange should have their own list of supported types in the integration docs. If blank, assume all types are allowed.
extobjectoptionalThis object is a placeholder that may contain custom JSON agreed to by the parties to support flexibility beyond the standard defined in this specification.

Content faithfully follows the IAB Tech Lab OpenRTB Native Ads 1.2 official spec (CC-BY 3.0).