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Title Response§5.3 · Bid Response

Corresponds to the Title Object in the request, with the value filled in. If using assetsurl or dcourl response rather than embedded asset response, it is recommended that three title objects be provided, the length of each of which is less than or equal to the three recommended maximum title lengths (25,90,140).

AttributeTypeRequirementDefaultDescription
textstringrequiredThe text associated with the text element.
lenintegeroptionalThe length of the title being provided. Required if using assetsurl/dcourl representation, optional if using embedded asset representation.
extobjectoptionalThis object is a placeholder that may contain custom JSON agreed to by the parties to support flexibility beyond the standard defined in this specification.

Content faithfully follows the IAB Tech Lab OpenRTB Native Ads 1.2 official spec (CC-BY 3.0).