Data§3.2.21 · Bid Request
The data and segment objects together allow additional data about the related object (e.g., user, content) to be specified. This data may be from multiple sources whether from the exchange itself or third parties as specified by the id field. A bid request can mix data objects from multiple providers. The specific data providers in use should be published by the exchange a priori to its bidders.
| Attribute | Type | Description |
|---|---|---|
| id | string | Exchange-specific ID for the data provider. |
| name | string | Exchange-specific name for the data provider. |
| segment | object[] | Array of Segment (Section 3.2.22) objects that contain the actual data values. |
| ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
Field descriptions reconciled against the official 2.6 draft; 2.5-specific fields come from a third-party Go implementation source (Apache 2.0), proofread against the official PDF · first-draft proofreading