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Deal§3.2.12 · Bid Request

This object constitutes a specific deal that was struck a priori between a buyer and a seller. Its presence with the Pmp collection indicates that this impression is available under the terms of that deal. Refer to Section 7.3 for more details.

AttributeTypeDescription
id
required
stringA unique identifier for the direct deal.
bidfloor
default 0
floatMinimum bid for this impression expressed in CPM.
bidfloorcur
default ”USD”
stringCurrency specified using ISO-4217 alpha codes. This may be different from bid currency returned by bidder if this is allowed by the exchange.
at
integerOptional override of the overall auction type of the bid request, where 1 = First Price, 2 = Second Price Plus, 3 = the value passed in bidfloor is the agreed upon deal price. Additional auction types can be defined by the exchange.
wseat
string[]Whitelist of buyer seats (e.g., advertisers, agencies) allowed to bid on this deal. IDs of seats and the buyer's customers to which they refer must be coordinated between bidders and the exchange a priori. Omission implies no seat restrictions.
wadomain
string[]Array of advertiser domains (e.g., advertiser.com) allowed to bid on this deal. Omission implies no advertiser restrictions.
ext
objectPlaceholder for exchange-specific extensions to OpenRTB.

Field descriptions reconciled against the official 2.6 draft; 2.5-specific fields come from a third-party Go implementation source (Apache 2.0), proofread against the official PDF · first-draft proofreading