Producer§3.2.17 · Bid Request
This object defines the producer of the content in which the ad will be shown. This is particularly useful when the content is syndicated and may be distributed through different publishers and thus when the producer and publisher are not necessarily the same entity.
| Attribute | Type | Description |
|---|---|---|
| id | string | Content producer or originator ID. Useful if content is syndicated and may be posted on a site using embed tags. |
| name | string | Content producer or originator name (e.g., "Warner Bros"). |
| cat | string[] | Array of IAB content categories that describe the content producer. Refer to List 5.1. |
| domain | string | Highest level domain of the content producer (e.g., "producer.com"). |
| ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
Field descriptions reconciled against the official 2.6 draft; 2.5-specific fields come from a third-party Go implementation source (Apache 2.0), proofread against the official PDF · first-draft proofreading