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Site§3.2.13 · Bid Request

This object should be included if the ad supported content is a website as opposed to a non-browser application. A bid request must not contain both a Site and an App object. At a minimum, it is useful to provide a site ID or page URL, but this is not strictly required.

AttributeTypeDescription
id
stringExchange-specific site ID.
name
stringSite name (may be aliased at the publisher's request).
domain
stringDomain of the site (e.g., "mysite.foo.com").
cat
string[]Array of IAB content categories of the site. Refer to List 5.1.
sectioncat
string[]Array of IAB content categories that describe the current section of the site. Refer to List 5.1.
pagecat
string[]Array of IAB content categories that describe the current page or view of the site. Refer to List 5.1.
page
stringURL of the page where the impression will be shown.
ref
stringReferrer URL that caused navigation to the current page.
mobile
integerIndicates if the site has been programmed to optimize layout when viewed on mobile devices, where 0 = no, 1 = yes.
privacypolicy
integerIndicates if the site has a privacy policy, where 0 = no, 1 = yes.
publisher
objectDetails about the Publisher (Section 3.2.15) of the site.
content
objectDetails about the Content (Section 3.2.16) within the site.
keywords
stringComma separated list of keywords about the site.
ext
objectPlaceholder for exchange-specific extensions to OpenRTB.

Field descriptions reconciled against the official 2.6 draft; 2.5-specific fields come from a third-party Go implementation source (Apache 2.0), proofread against the official PDF · first-draft proofreading