Channel§3.2.24 · Bid Request
This object describes the channel an ad will be displayed on. A Channel is defined as the entity that curates a content library, or stream within a brand name for viewers. Examples are specific view selectable ‘channels’ within linear and streaming television (MTV, HGTV, CNN, BBC One, etc) or a specific stream of audio content commonly called ‘stations.’ Name is a human-readable field while domain and id can be used for reporting and targeting purposes. See 7.6 for further examples.
| Attribute | Type | Description |
|---|---|---|
| id | string | A unique identifier assigned by the publisher. This may not be a unique identifier across all supply sources. |
| name | string | Channel the content is on (e.g., a TV channel like “WABC-TV") |
| domain | string | The primary domain of the channel (e.g. “abc7ny.com” in the case of the local channel WABC-TV). It is recommended to include the top private domain (PSL+1) for DSP targeting normalization purposes. |
| ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
Field descriptions are published in the official IAB Tech Lab OpenRTB 2.6 spec (CC-BY 3.0) · enumeration values sourced from AdCOM 1.0 · first-draft proofreading