DurFloors§3.2.35 · Bid Request
This object allows sellers to specify price floors for video and audio creatives, whose price varies based on time. For example: 1-15 seconds at a floor of $5; 16-30 seconds at a floor of $10, > 31 seconds at a floor of $20. There are no explicit constraints on the defined ranges, nor guarantees that they don't overlap. In cases where multiple ranges may apply, it is up to the buyer and seller to coordinate on which floor is applicable. See [Section 7.11 of Implementation Guidance](implementation.md#floors) for additional notes regarding the use of these fields.
| Attribute | Type | Description |
|---|---|---|
| mindur | integer | An integer indicating the low end of a duration range. If this value is missing, the low end is unbounded. Either mindur or maxdur is required, but not both. |
| maxdur | integer | An integer indicating the high end of a duration range. If this value is missing, the high end is unbounded. Either mindur or maxdur is required, but not both. |
| bidfloor default 0 | float | Minimum bid for a given impression opportunity, if bidding with a creative in this duration range, expressed in CPM. For any creatives whose durations are outside of the defined min/max, the bidfloor at the Imp level will serve as the default floor. |
| ext | object | Placeholder for vendor specific extensions to this object. |
Field descriptions are published in the official IAB Tech Lab OpenRTB 2.6 spec (CC-BY 3.0) · enumeration values sourced from AdCOM 1.0 · first-draft proofreading