Publisher§3.2.15 · Bid Request
This object describes the entity who directly supplies inventory to and is paid by the exchange. This may be a publisher, intermediary exchange, ad network, etc.
| Attribute | Type | Description |
|---|---|---|
| id | string | Exchange-specific seller ID. Every ID must map to only a single entity that is paid for inventory transacted via that ID. Corresponds to a seller_id of a seller in the exchange’s sellers.json file. |
| name | string | Seller name (may be aliased at the seller's request). |
| cattax default 1 | integer | The taxonomy in use. Refer to the AdCOM List: Category Taxonomies for values.Enum Category Taxonomies · 10 values1IAB Tech Lab Content Category Taxonomy 1.0: Deprecated, and recommend NOT be used since it does not have SCD flags. 2IAB Tech Lab Content Category Taxonomy 2.0: Deprecated, and recommend NOT be used since it does not have SCD flags. 3IAB Tech Lab Ad Product Taxonomy 1.0. 4IAB Tech Lab Audience Taxonomy 1.1 5IAB Tech Lab Content Taxonomy 2.1 6IAB Tech Lab Content Taxonomy 2.2 7IAB Tech Lab Content Taxonomy 3.0 8IAB Tech Lab Ad Product Taxonomy 2.0 9IAB Tech Lab Content Taxonomy 3.1 500+Vendor-specific codes. |
| cat | string[] | Array of IAB Tech Lab content categories of the publisher. The taxonomy to be used is defined by the cattax field. If no cattax field is supplied Content Category Taxonomy 1.0 is assumed. |
| domain | string | Highest level domain of the seller (e.g., "seller.com"). |
| ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
Field descriptions are published in the official IAB Tech Lab OpenRTB 2.6 spec (CC-BY 3.0) · enumeration values sourced from AdCOM 1.0 · first-draft proofreading