Regs§3.2.3 · Bid Request
This object contains any legal, governmental, or industry regulations that the sender deems applicable to the request. See Section 7.5 for more details on the flags supporting Coppa, GDPR and others.
| Attribute | Type | Description |
|---|---|---|
| coppa | integer | Flag indicating if this request is subject to the COPPA regulations established by the USA FTC, where 0 = no, 1 = yes. Refer to Section 7.5 for more information. |
| gdpr | integer | Flag that indicates whether or not the request is subject to GDPR regulations 0 = No, 1 = Yes, omission indicates unknown. Refer to Section 7.5 for more information. |
| us_privacy | string | Communicates signals regarding consumer privacy under US privacy regulation. See US Privacy String specifications. Refer to Section 7.5 for more information. |
| gpp | string | Contains the Global Privacy Platform’s consent string. See the Global Privacy Platform specification for more details. |
| gpp_sid | integer[] | Array of the section(s) of the string which should be applied for this transaction. Generally will contain one and only one value, but there are edge cases where more than one may apply. GPP Section 3 (Header) and 4 (Signal Integrity) do not need to be included. See the GPP Section Information for more details. |
| ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
Field descriptions are published in the official IAB Tech Lab OpenRTB 2.6 spec (CC-BY 3.0) · enumeration values sourced from AdCOM 1.0 · first-draft proofreading