Segment§3.2.22 · Bid Request
Segment objects are essentially key-value pairs that convey specific units of data. The parent Data object is a collection of such values from a given data provider. The specific segment names and value options must be published by the exchange a priori to its bidders.
| Attribute | Type | Description |
|---|---|---|
| id | string | ID of the data segment specific to the data provider. |
| name | string | Name of the data segment specific to the data provider. |
| value | string | String representation of the data segment value. |
| ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
Field descriptions are published in the official IAB Tech Lab OpenRTB 2.6 spec (CC-BY 3.0) · enumeration values sourced from AdCOM 1.0 · first-draft proofreading