Link Response§5.7 · Bid Response
Used for 'call to action' assets, or other links from the Native ad. This Object should be associated to its peer object in the parent Asset Object or as the master link in the top level Native Ad response object. When that peer object is activated (clicked) the action should take the user to the location of the link.
| 属性 | 类型 | 必填性 | 默认值 | 描述 |
|---|---|---|---|---|
| url | string | 必填 | — | Landing URL of the clickable link. |
| clicktrackers | string[] | 可选 | — | List of third-party tracker URLs to be fired on click of the URL. |
| fallback | string | 可选 | — | Fallback URL for deeplink. To be used if the URL given in url is not supported by the device. |
| ext | object | 可选 | — | This object is a placeholder that may contain custom JSON agreed to by the parties to support flexibility beyond the standard defined in this specification |
内容忠实于 IAB Tech Lab OpenRTB Native Ads 1.1 官方规范(CC-BY 3.0);译文尚未提供,展示为英文原文。