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Link Response§5.7 · Bid Response

用于“行动号召”(call to action)资产或原生广告的其他链接。本对象应与其在父 `Asset Response` 对象中的同级对象关联,或作为顶层原生广告响应对象中的主链接。当该同级对象被激活(点击)时,动作应将用户带到链接所指位置。译稿校对中ENUsed for 'call to action' assets, or other links from the Native ad. This Object should be associated to its peer object in the parent Asset Object or as the master link in the top level Native Ad response object. When that peer object is activated (clicked) the action should take the user to the location of the link.

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fallback 服务于 deeplink 回退;接收 1.1 存量流量时注意部分渲染侧不处理 fallback,会直接跳转 url,deeplink 覆盖率应实测而非假设。译稿校对中

内容忠实于 IAB Tech Lab OpenRTB Native Ads 1.1 官方规范(CC-BY 3.0);译文尚未提供,展示为英文原文。