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Native 分册导航

Native Markup Response§5.1 · Bid Response

`Native Markup Response` 对象是标识一条原生响应的顶层 JSON 对象,具有以下属性:译稿校对中ENThe native object is the top level JSON object which identifies a native response. The native object has following attributes:

本页目录
属性类型必填性默认值描述
verstring可选'1.1'正在使用的 Native Markup 版本号。译稿校对中ENVersion of the Native Markup version in use.
assetsobject[]必填—原生广告的资产列表。译稿校对中ENList of native ad's assets.
imptrackersstring[]可选—曝光追踪 URL 数组,期望返回 1x1 图像或 204 响应——通常仅在使用第三方追踪器时传递。译稿校对中ENArray of impression tracking URLs, expected to return a 1x1 image or 204 response - typically only passed when using 3rd party trackers.
jstrackerstring可选—可选的 JavaScript 曝光追踪器。这是有效的 HTML,Javascript 已包裹在 <script> 标签中。在支持的情况下应于曝光时执行。译稿校对中ENOptional JavaScript impression tracker. This is a valid HTML, Javascript is already wrapped in <script> tags. It should be executed at impression time where it can be supported.
extobject可选—占位对象,可包含双方约定的自定义 JSON,以支持超出本规范所定标准的灵活性。译稿校对中ENThis object is a placeholder that may contain custom JSON agreed to by the parties to support flexibility beyond the standard defined in this specification

注记

Note: Prior to VERSION 1.1, the native response's root node was an object with a single field 'native' that would contain the object above as its value. The Native Object specified above is now the root object.

OCR 跨页断裂:link 描述续行与 imptrackers/jstracker/ext 位于续表,人工合并。

译注

译者注

本版本追踪仍依赖 imptrackers/jstracker(eventtrackers 于 1.2 引入);1.1 存量的曝光归因取决于这两个字段,迁移期的测量缺口应按 Exchange 集成文档核对。译稿校对中

内容忠实于 IAB Tech Lab OpenRTB Native Ads 1.1 官方规范(CC-BY 3.0);译文尚未提供,展示为英文原文。