Native 分册导航
Native Markup Response§5.1 · Bid Response
`Native Markup Response` 对象是标识一条原生响应的顶层 JSON 对象,具有以下属性:译稿校对中ENThe native object is the top level JSON object which identifies a native response. The native object has following attributes:
| 属性 | 类型 | 必填性 | 默认值 | 描述 |
|---|---|---|---|---|
| ver | string | 可选 | '1.1' | 正在使用的 Native Markup 版本号。译稿校对中ENVersion of the Native Markup version in use. |
| assets | object[] | 必填 | — | 原生广告的资产列表。译稿校对中ENList of native ad's assets. |
| link | object | 必填 | — | 目的地链接。这是广告的默认 link 对象;个别资产也可以有自己的 link 对象,在该资产被激活(点击)时适用。若资产没有 link 对象,则适用父级 link 对象。见 LinkObject 定义。译稿校对中ENDestination Link. This is default link object for the ad. Individual assets can also have a link object which applies if the asset is activated(clicked). If the asset doesn't have a link object, the parent link object applies. See LinkObject Definition |
| imptrackers | string[] | 可选 | — | 曝光追踪 URL 数组,期望返回 1x1 图像或 204 响应——通常仅在使用第三方追踪器时传递。译稿校对中ENArray of impression tracking URLs, expected to return a 1x1 image or 204 response - typically only passed when using 3rd party trackers. |
| jstracker | string | 可选 | — | 可选的 JavaScript 曝光追踪器。这是有效的 HTML,Javascript 已包裹在 <script> 标签中。在支持的情况下应于曝光时执行。译稿校对中ENOptional JavaScript impression tracker. This is a valid HTML, Javascript is already wrapped in <script> tags. It should be executed at impression time where it can be supported. |
| ext | object | 可选 | — | 占位对象,可包含双方约定的自定义 JSON,以支持超出本规范所定标准的灵活性。译稿校对中ENThis object is a placeholder that may contain custom JSON agreed to by the parties to support flexibility beyond the standard defined in this specification |
注记
Note: Prior to VERSION 1.1, the native response's root node was an object with a single field 'native' that would contain the object above as its value. The Native Object specified above is now the root object.
OCR 跨页断裂:link 描述续行与 imptrackers/jstracker/ext 位于续表,人工合并。
译注
译者注本版本追踪仍依赖 imptrackers/jstracker(eventtrackers 于 1.2 引入);1.1 存量的曝光归因取决于这两个字段,迁移期的测量缺口应按 Exchange 集成文档核对。译稿校对中