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Data Response§5.5 · Bid Response

Corresponds to the Data Object in the request, with the value filled in. The Data Object is to be used for all miscellaneous elements of the native unit such as Brand Name, Ratings, Review Count, Stars, Downloads, Price count etc. It is also generic for future native elements not contemplated at the time of the writing of this document.

属性类型必填性默认值描述
typeinteger可选Required for assetsurl/dcourl responses, not required for embedded asset responses. The type of data element being submitted from the Data Asset Types table.取值表 §7.4 Data Asset Types
leninteger可选Required for assetsurl/dcourl responses, not required for embedded asset responses. The length of the data element being submitted. Where applicable, must comply with the recommended maximum lengths in the Data Asset Types table.
valuestring必填The formatted string of data to be displayed. Can contain a formatted value such as “5 stars” or “$10” or “3.4 stars out of 5”.
extobject可选This object is a placeholder that may contain custom JSON agreed to by the parties to support flexibility beyond the standard defined in this specification.

内容忠实于 IAB Tech Lab OpenRTB Native Ads 1.2 官方规范(CC-BY 3.0);译文尚未提供,展示为英文原文。