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Image Response§5.4 · Bid Response

对应请求中的 `Image Request` 对象。该 Image 对象用于原生广告的所有图像元素,如图标(Icon)、主图(Main Image)等。若使用 assetsurl/dcourl 而非内嵌资产,建议对图像类型 3 提供每种推荐宽高比(依 Image Types 表)各一张图像。译稿校对中ENCorresponds to the Image Object in the request. The Image object to be used for all image elements of the Native ad such as Icons, Main Image, etc. It is recommended that if assetsurl/dcourl is being used rather than embedded assets, that an image of each recommended aspect ratio (per the Image Types table) be provided for image type 3.

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属性类型必填性默认值描述
typeinteger可选—assetsurl 或 dcourl 响应必填,内嵌资产响应不必填。所提交图像元素在 Image Asset Types 表中的类型。译稿校对中ENRequired for assetsurl or dcourl responses, not required for embedded asset responses. The type of image element being submitted from the Image Asset Types table.取值表 §7.5 Image Asset Types
urlstring必填—图像资产的 URL。译稿校对中ENURL of the image asset.
winteger推荐—图像宽度,单位为像素。内嵌资产响应推荐填写;提交同类型多个资产时,assetsurl/dcourl 响应必填。译稿校对中ENWidth of the image in pixels. Recommended for embedded asset responses. Required for assetsurl/dcourl responses if multiple assets of the same type are submitted.
hinteger推荐—图像高度,单位为像素。内嵌资产响应推荐填写;提交同类型多个资产时,assetsurl/dcourl 响应必填。译稿校对中ENHeight of the image in pixels. Recommended for embedded asset responses. Required for assetsurl/dcourl responses if multiple assets of the same type are submitted.
extobject可选—占位对象,可包含双方约定的自定义 JSON,以支持超出本规范所定标准的灵活性。译稿校对中ENThis object is a placeholder that may contain custom JSON agreed to by the parties to support flexibility beyond the standard defined in this specification.

译注

译者注

同类型提交多张资产(如多宽高比主图)时 w/h 必填,渲染侧据此区分选用;单张时建议填写以便占位布局。译稿校对中

内容忠实于 IAB Tech Lab OpenRTB Native Ads 1.2 官方规范(CC-BY 3.0);译文尚未提供,展示为英文原文。