Native 分册导航
Link Response§5.7 · Bid Response
用于“行动号召”(call to action)资产或原生广告的其他链接。本对象应与其在父 `Asset Response` 对象中的同级对象关联,或作为顶层原生广告响应对象中的主链接。当该同级对象被激活(点击)时,动作应将用户带到链接所指位置。译稿校对中ENUsed for ‘call to action’ assets, or other links from the Native ad. This Object should be associated to its peer object in the parent Asset Object or as the master link in the top level Native Ad response object. When that peer object is activated (clicked) the action should take the user to the location of the link.
| 属性 | 类型 | 必填性 | 默认值 | 描述 |
|---|---|---|---|---|
| url | string | 必填 | — | 可点击链接的落地 URL。译稿校对中ENLanding URL of the clickable link. |
| clicktrackers | string[] | 可选 | — | 点击该 URL 时触发的第三方追踪器 URL 列表。译稿校对中ENList of third-party tracker URLs to be fired on click of the URL. |
| fallback | string | 可选 | — | 深度链接(deeplink)的回退 URL。当 url 所给 URL 不被设备支持时使用。译稿校对中ENFallback URL for deeplink. To be used if the URL given in url is not supported by the device. |
| ext | object | 可选 | — | 占位对象,可包含双方约定的自定义 JSON,以支持超出本规范所定标准的灵活性。译稿校对中ENThis object is a placeholder that may contain custom JSON agreed to by the parties to support flexibility beyond the standard defined in this specification. |
译注
译者注fallback 服务于 deeplink 场景:url 为应用 scheme 而设备未安装/不支持时回退到 fallback 的普通落地页;两者都应可直达,避免回退链再跳回 scheme。译稿校对中
clicktrackers 与跳转同时触发;宏替换与触发顺序约定各 Exchange 不一,应以集成文档为准并在 Network Studio 中实测。译稿校对中