ORTB
中 / EN

Pmp§3.2.11 · Bid Request

该对象是私有交易市场(private marketplace)的容器,承载买卖双方之间可能与该展示相关的直接交易(direct deals)。实际交易以 Deal 对象集合的形式表达。更多细节参见第 7.3 节。译稿校对中ENThis object is the private marketplace container for direct deals between buyers and sellers that may pertain to this impression. The actual deals are represented as a collection of Deal objects. Refer to Section 7.3 for more details.

AttributeTypeDescription
private_auction
default 0
integer指示 Direct Deals 对象中所列席位是否有资格参与竞价的标志:0 = 接受所有出价,1 = 出价仅限指定交易及其条款。默认值为 0。译稿校对中ENIndicator of auction eligibility to seats named in the Direct Deals object, where 0 = all bids are accepted, 1 = bids are restricted to the deals specified and the terms thereof.
deals
object[]Deal 对象(参见第 3.2.12 节)数组,传达适用于该展示的具体交易。译稿校对中ENArray of Deal (Section 3.2.12) objects that convey the specific deals applicable to this impression.
ext
object供交易平台(exchange)对 OpenRTB 进行专属扩展(exchange-specific extensions)的占位对象。译稿校对中ENPlaceholder for exchange-specific extensions to OpenRTB.

译注

译者注

PmpImp 的子对象,是私有交易市场(Private Marketplace,PMP)的容器,承载买卖双方可能与该展示相关的直接交易;业内文档一般保留英文对象名 Pmp。实际交易以 Deal 对象集合的形式表达。译稿校对中

private_auction:判定 PMP 开放性的核心标志——0 = 所有出价均被接受,deals 更接近优先交易(preferred deal)形态;1 = 出价仅限指定交易及其条款,即封闭的私有竞价(private auction)。解析时应先读该标志再评估各 Deal 的参与资格。译稿校对中

PMP 三种形态:业界通常将 PMP 细分为优先交易(preferred deal,固定价、非排他)、私有竞价(private auction,受邀竞价)与程序化保量(programmatic guaranteed,保量保价);在 OpenRTB 2.5 中,三者均由 Pmp + Deal 组合表达,具体区分依赖 private_auction、Deal.at 与 ext 扩展。译稿校对中

deals:同一展示可同时携带多个 Deal,各 Deal 的白名单(wseat/wadomain)、拍卖类型(at)与底价(bidfloor)各自独立生效;竞价方应逐条评估自身参与资格。译稿校对中

字段描述已与 2.6 官方 draft 对账;2.5 独有字段来自第三方 Go 实现源(Apache 2.0),官方 PDF 兜底校对 · 初稿校对中