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Channel§3.2.24 · Bid Request

该对象描述广告将展示于其上的频道(channel)。Channel 定义为在品牌名下为观众策划内容库或流的实体。示例:线性与流媒体电视中可选择的具体频道(MTV、HGTV、CNN、BBC One 等),或俗称“电台(stations)”的特定音频内容流。name 是人读字段,domain 与 id 可用于报告与定向。更多示例参见第 7.6 节。译稿校对中ENThis object describes the channel an ad will be displayed on. A Channel is defined as the entity that curates a content library, or stream within a brand name for viewers. Examples are specific view selectable ‘channels’ within linear and streaming television (MTV, HGTV, CNN, BBC One, etc) or a specific stream of audio content commonly called ‘stations.’ Name is a human-readable field while domain and id can be used for reporting and targeting purposes. See 7.6 for further examples.

AttributeTypeDescription
id
string发布方分配的唯一标识符。该标识符在所有供给来源之间不一定唯一。译稿校对中ENA unique identifier assigned by the publisher. This may not be a unique identifier across all supply sources.
name
string内容所在的频道(如 “WABC-TV” 等电视频道)。译稿校对中ENChannel the content is on (e.g., a TV channel like “WABC-TV")
domain
string频道的主域名(如本地频道 WABC-TV 对应 “abc7ny.com”)。为便于 DSP 定向归一化,建议使用顶级私有域(PSL+1)。译稿校对中ENThe primary domain of the channel (e.g. “abc7ny.com” in the case of the local channel WABC-TV). It is recommended to include the top private domain (PSL+1) for DSP targeting normalization purposes.
ext
object供交易平台(exchange)对 OpenRTB 进行专属扩展(exchange-specific extensions)的占位对象。译稿校对中ENPlaceholder for exchange-specific extensions to OpenRTB.

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Channel 的定位:为观众策划内容库或品牌内流的实体——线性与流媒体电视中可选择的具体频道(MTV、HGTV、CNN、BBC One 等),或俗称“电台(stations)”的特定音频内容流;更多示例参见第 7.6 节。译稿校对中

id 的跨源非唯一性:id 由发布方分配,跨供给源不保证唯一;跨方匹配应以 name + domain 组合或事先协调的映射为准。译稿校对中

字段描述收录自 IAB Tech Lab OpenRTB 2.6 官方规范(CC-BY 3.0)· 枚举值来源 AdCOM 1.0 · 初稿校对中