该对象描述广告将展示于其上的频道(channel)。Channel 定义为在品牌名下为观众策划内容库或流的实体。示例:线性与流媒体电视中可选择的具体频道(MTV、HGTV、CNN、BBC One 等),或俗称“电台(stations)”的特定音频内容流。name 是人读字段,domain 与 id 可用于报告与定向。更多示例参见第 7.6 节。译稿校对中ENThis object describes the channel an ad will be displayed on. A Channel is defined as the entity that curates a content library, or stream within a brand name for viewers. Examples are specific view selectable ‘channels’ within linear and streaming television (MTV, HGTV, CNN, BBC One, etc) or a specific stream of audio content commonly called ‘stations.’ Name is a human-readable field while domain and id can be used for reporting and targeting purposes. See 7.6 for further examples.
| Attribute | Type | Description |
|---|---|---|
| id | string | 发布方分配的唯一标识符。该标识符在所有供给来源之间不一定唯一。译稿校对中ENA unique identifier assigned by the publisher. This may not be a unique identifier across all supply sources. |
| name | string | 内容所在的频道(如 “WABC-TV” 等电视频道)。译稿校对中ENChannel the content is on (e.g., a TV channel like “WABC-TV") |
| domain | string | 频道的主域名(如本地频道 WABC-TV 对应 “abc7ny.com”)。为便于 DSP 定向归一化,建议使用顶级私有域(PSL+1)。译稿校对中ENThe primary domain of the channel (e.g. “abc7ny.com” in the case of the local channel WABC-TV). It is recommended to include the top private domain (PSL+1) for DSP targeting normalization purposes. |
| ext | object | 供交易平台(exchange)对 OpenRTB 进行专属扩展(exchange-specific extensions)的占位对象。译稿校对中ENPlaceholder for exchange-specific extensions to OpenRTB. |
译注
译者注Channel 的定位:为观众策划内容库或品牌内流的实体——线性与流媒体电视中可选择的具体频道(MTV、HGTV、CNN、BBC One 等),或俗称“电台(stations)”的特定音频内容流;更多示例参见第 7.6 节。译稿校对中
id 的跨源非唯一性:id 由发布方分配,跨供给源不保证唯一;跨方匹配应以 name + domain 组合或事先协调的映射为准。译稿校对中
字段描述收录自 IAB Tech Lab OpenRTB 2.6 官方规范(CC-BY 3.0)· 枚举值来源 AdCOM 1.0 · 初稿校对中