Pmp§3.2.11 · Bid Request

该对象是私有交易市场（private marketplace）的容器，承载买卖双方之间可能与该展示相关的直接交易（direct deals）。实际交易以 Deal 对象集合的形式表达。更多细节参见第 7.3 节。译稿校对中ENThis object is the private marketplace container for direct deals between buyers and sellers that may pertain to this impression. The actual deals are represented as a collection of Deal objects. Refer to Section 7.3 for more details.

Attribute	Type	Description
private_auction default 0	integer	指示 Direct Deals 对象中所列席位是否有资格参与竞价的标志：0 = 接受所有出价，1 = 出价仅限指定交易及其条款。译稿校对中ENIndicator of auction eligibility to seats named in the Direct Deals object, where 0=all bids are accepted, 1=bids are restricted to the deals specified and the terms thereof.
deals	object[]	Deal 对象（参见第 3.2.12 节）数组，传达适用于该展示的具体交易。译稿校对中ENArray of `Deal` (Section 3.2.12) objects that convey the specific deals applicable to this impression.
ext	object	供交易平台（exchange）对 OpenRTB 进行专属扩展（exchange-specific extensions）的占位对象。译稿校对中ENPlaceholder for exchange-specific extensions to OpenRTB.

译注

译者注

Pmp 的开放性判定：private_auction = 0 时 deals 更接近优先交易（preferred deal）形态，开放竞价仍可参与；= 1 时为封闭的私有竞价（private auction），仅受邀席位可出价。解析时应先读该标志再评估各 Deal 的参与资格。译稿校对中

PMP 三种形态的判读：优先交易（固定价、非排他）、私有竞价（受邀竞价）、程序化保量（guaranteed）；在 2.6 中，保量交易可通过 Deal.guar 显式声明（见 Deal 对象译注），无需再依赖 ext 私有约定。译稿校对中

字段描述收录自 IAB Tech Lab OpenRTB 2.6 官方规范（CC-BY 3.0）· 枚举值来源 AdCOM 1.0 · 初稿校对中