ORTB
中 / EN

RefSettings§3.2.34 · Bid Request

关于广告位被刷新的频率与触发方式的信息。译稿校对中ENInformation on how often and what triggers an ad slot being refreshed.

AttributeTypeDescription
reftype
default 0
integer所声明的自动刷新类型。参见 AdCOM 1.0 列表:自动刷新触发器(List: Auto Refresh Triggers)。译稿校对中ENThe type of the declared auto refresh. Refer to List: Auto Refresh Triggers in AdCOM 1.0
枚举 Auto Refresh Triggers · 4 个值
0UNKNOWN
1User Action: Refresh triggered by user-initiated action such as scrolling.
2Event: Event-driven content change. For example, ads refresh when the football game score changes on the page.
3Time:Time-based refresh. Ads refresh on a predefined time interval even without user activity.
minint
integer最小刷新间隔,单位为秒,适用于所有刷新类型。这是广告创意在刷新至下一个创意之前将被渲染的(不间断)时长。字段缺失时,曝光时长未知。本字段不考虑可见性或用户离开页面等外部因素。译稿校对中ENThe minimum refresh interval in seconds. This applies to all refresh types. This is the (uninterrupted) time the ad creative will be rendered before refreshing to the next creative. If the field is absent, the exposure time is unknown. This field does not account for viewability or external factors such as a user leaving a page. | ext | object | Placeholder for vendor specific extensions to this object.
ext
object供供应商对本对象进行专属扩展(vendor specific extensions)的占位对象。译稿校对中ENPlaceholder for vendor specific extensions to this object.

译注

译者注

minint 的口径边界:minint 是创意渲染的名义时长,不含可见性判定与外部中断(如用户离开页面);买方评估刷新库存质量时不应将其等同于可见时长。译稿校对中

字段描述收录自 IAB Tech Lab OpenRTB 2.6 官方规范(CC-BY 3.0)· 枚举值来源 AdCOM 1.0 · 初稿校对中