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SeatBid§4.2.2 · Bid Response

一个竞价响应可包含多个 SeatBid 对象,每个代表一个不同的竞价方席位(bidder seat),各含一条或多条独立出价。若请求中呈现了多个展示,可用 group 属性指明该席位是愿意接受其能赢下的任何展示(默认),还是只有在能整组赢下时才感兴趣。译稿校对中ENA bid response can contain multiple SeatBid objects, each on behalf of a different bidder seat and each containing one or more individual bids. If multiple impressions are presented in the request, the group attribute can be used to specify if a seat is willing to accept any impressions that it can win (default) or if it is only interested in winning any if it can win them all as a group.

AttributeTypeDescription
bid
required
object[]1 个及以上 Bid 对象(参见第 4.2.3 节)的数组,每个 Bid 关联一个展示。多个 Bid 可以关联同一个展示。译稿校对中ENArray of 1+ Bid objects (Section 4.2.3) each related to an impression. Multiple bids can relate to the same impression.
seat
string本出价所代表的买方席位(buyer seat,如广告主、代理商)的 ID。译稿校对中ENID of the buyer seat (e.g., advertiser, agency) on whose behalf this bid is made.
group
default 0
integer0 = 各展示可逐一赢标;1 = 各展示必须作为整体同赢或同输。译稿校对中EN0 = impressions can be won individually; 1 = impressions must be won or lost as a group.
ext
object供竞价方(bidder)对 OpenRTB 进行专属扩展(bidder-specific extensions)的占位对象。译稿校对中ENPlaceholder for bidder-specific extensions to OpenRTB.

译注

译者注

SeatBid 的席位组织:一个响应可含多个 SeatBid,各代表一个买方席位;同一席位的多条出价可指向同一展示(创意轮换/价位试探),由交易平台裁决。译稿校对中

group 的整组语义:group = 1 即“全赢或全输”(all-or-nothing),适用于整页包段(road-blocking)等需要独占上下文的采买;交易平台需支持整组裁决,否则该标志无法兑现。译稿校对中

字段描述收录自 IAB Tech Lab OpenRTB 2.6 官方规范(CC-BY 3.0)· 枚举值来源 AdCOM 1.0 · 初稿校对中