ORTB
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UID§3.2.28 · Bid Request

该对象包含作为扩展标识符一部分提供的单个用户标识符。交易平台应确保商业协议允许发送此类数据。译稿校对中ENThis object contains a single user identifier provided as part of extended identifiers. The exchange should ensure that business agreements allow for the sending of this data.

AttributeTypeDescription
id
string用户的标识符。译稿校对中ENThe identifier for the user.
atype
integer该 ID 所属的用户代理(user agent)类型。强烈建议设置本字段——许多 DSP 将应用原生 ID 与浏览器 ID 分开处理,且 ID 解析需要类型取值。参见 AdCOM 1.0 列表:代理类型(List: Agent Types)。译稿校对中ENType of user agent the ID is from. It is highly recommended to set this, as many DSPs separate app-native IDs from browser-based IDs and require a type value for ID resolution. Refer to List: Agent Types in AdCOM 1.0
枚举 Agent Types · 4 个值
1An ID which is tied to a specific web browser or device (cookie-based, probabilistic, or other).
2In-app impressions, which will typically contain a type of device ID (or rather, the privacy-compliant versions of device IDs).
3A person-based ID, i.e., that is the same across devices.
500+Vendor-specific codes.
ext
object供供应商对本对象进行专属扩展(vendor specific extensions)的占位对象。译稿校对中ENPlaceholder for vendor specific extensions to this object.

译注

译者注

atype 的必要性:省略 atype 会显著降低 ID 的可用性——DSP 无法区分应用原生 ID(如 IDFA/GAID)与浏览器侧 ID(如 UID2),可能直接丢弃该 ID;传递 UID 时应始终配套 atype。译稿校对中

字段描述收录自 IAB Tech Lab OpenRTB 2.6 官方规范(CC-BY 3.0)· 枚举值来源 AdCOM 1.0 · 初稿校对中