AdCOM section navigation
AdCOM
1.0AdCOM (Ad Content Object Model) is IAB Tech Lab's ad content object model and enumeration system: OpenRTB 2.x field enumerations uniformly reference its lists (enum_ref), and the OpenRTB 3.0 object model is built on it. This module catalogs every AdCOM 1.0 list, with reverse lookup to the OpenRTB 2.6 fields that reference them.
42 lists · 303 values
Position & relations
- OpenRTB 2.x · enumeration references2.x field enum_ref values point into AdCOM lists (e.g. Video.plcmt → Plcmt Subtypes - Video); the on-site OpenRTB enumerations overview shows the 2.6-referenced subset ordered by reference count, while this module catalogs the full set (including lists 2.6 does not reference).
- OpenRTB 3.0 · object-model baseThe OpenRTB 3.0 object model is built on AdCOM; 3.0 objects are not cataloged on this site yet (the OpenRTB module currently goes deep on 2.x), so this module first covers the enumeration system shared by both generations.
Using the lists
Each list is uniquely identified by its anchor; values are presented as an ID + meaning two-column table; list descriptions and value meanings are machine-generated first draft translations.
The reverse-lookup row lists the OpenRTB 2.6 object.field entries referencing the list, linking straight to the object detail page; unreferenced lists are marked as AdCOM-standalone.
Data sources & baseline
Vendored from the official repository InteractiveAdvertisingBureau/AdCOM.git (commit 26c59ba · fetched 2026-08-11) · CC-BY 3.0 (IAB Tech Lab) · machine-generated first draft; list names matched to 2.6 field enum_ref by normalized name.