DOOH§3.2.32 · Bid Request
This object should be included if the ad supported content is a Digital Out-Of-Home screen. A bid request with a DOOH object must not contain a site or app object. At a minimum, it is useful to provide id and/or venuetypeid, but this is not strictly required.
| Attribute | Type | Description |
|---|---|---|
| id | string | Exchange provided id for a placement or logical grouping of placements. |
| name | string | Name of the dooh placement. |
| venuetype | string[] | The type of out-of-home venue. The taxonomy to be used is defined by the venuetax field. If no venuetax field is supplied, The OpenOOH Venue Taxonomy is assumed. https://github.com/openooh/venue-taxonomy/blob/main/specification-1.0.md |
| venuetypetax default 1 | integer | The venue taxonomy in use. Refer to List: DOOH Venue Taxonomies in AdCOM 1.0.Enum DOOH Venue Taxonomies · 6 values0AdCom DOOH Venue Types (deprecated) 1OpenOOH Venue Taxonomy 1.0 https://github.com/openooh/venue-taxonomy/blob/main/specification-1.0.md 2DPAA Device Venue Types https://github.com/InteractiveAdvertisingBureau/AdCOM/blob/master/AdCOM%20v1.0%20FINAL.md#list--dooh-venue-types- 3DMI Categorization of Venues 1.1 https://www.dmi-org.com/download/DMI_Standards_for_DOOH_Venues.pdf 4OMA taxonomy Jan 2022 https://www.oma.org.au/industry-standards 5OpenOOH Venue Taxonomy 1.1 https://github.com/openooh/venue-taxonomy/blob/main/specification-1.1.md |
| publisher | object | Details about the publisher of the placement. |
| domain | string | Domain of the inventory owner (e.g., “mysite.foo.com”) |
| keywords | string | Comma separated list of keywords about the DOOH placement. |
| content | object | Details about the Content within the DOOH placement. |
| ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
Field descriptions are published in the official IAB Tech Lab OpenRTB 2.6 spec (CC-BY 3.0) · enumeration values sourced from AdCOM 1.0 · first-draft proofreading