Network§3.2.23 · Bid Request
This object describes the network an ad will be displayed on. A Network is defined as the parent entity of the Channel object’s entity for the purposes of organizing Channels. Examples are companies that own and/or license a collection of content channels (Viacom, Discovery, CBS, WarnerMedia, Turner and others), or studio that creates such content and self-distributes content. Name is a human-readable field while domain and id can be used for reporting and targeting purposes. See 7.6 for further examples.
| Attribute | Type | Description |
|---|---|---|
| id | string | A unique identifier assigned by the publisher. This may not be a unique identifier across all supply sources. |
| name | string | Network the content is on (e.g., a TV network like “ABC") |
| domain | string | The primary domain of the network (e.g. “abc.com” in the case of the network ABC). It is recommended to include the top private domain (PSL+1) for DSP targeting normalization purposes. |
| ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
Field descriptions are published in the official IAB Tech Lab OpenRTB 2.6 spec (CC-BY 3.0) · enumeration values sourced from AdCOM 1.0 · first-draft proofreading