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Pmp§3.2.11 · Bid Request

This object is the private marketplace container for direct deals between buyers and sellers that may pertain to this impression. The actual deals are represented as a collection of Deal objects. Refer to Section 7.3 for more details.

AttributeTypeDescription
private_auction
default 0
integerIndicator of auction eligibility to seats named in the Direct Deals object, where 0=all bids are accepted, 1=bids are restricted to the deals specified and the terms thereof.
deals
object[]Array of Deal (Section 3.2.12) objects that convey the specific deals applicable to this impression.
ext
objectPlaceholder for exchange-specific extensions to OpenRTB.

Field descriptions are published in the official IAB Tech Lab OpenRTB 2.6 spec (CC-BY 3.0) · enumeration values sourced from AdCOM 1.0 · first-draft proofreading