Deal§3.2.12 · Bid Request
This object constitutes a specific deal that was struck between a buyer and a seller. Its presence with the Pmp collection indicates that this impression is available under the terms of that deal. Refer to Section 7.3 for more details.
| Attribute | Type | Description |
|---|---|---|
| id required | string | A unique identifier for the direct deal. |
| bidfloor default 0 | float | Minimum bid for this impression expressed in CPM. |
| bidfloorcur default "USD" | string | Currency specified using ISO-4217 alpha codes. This may be different from bid currency returned by bidder if this is allowed by the exchange. This field does not inherit from Imp.bidfloorcur; it is either explicitly specified or defaults to USD. |
| at | integer | Optional override of the overall auction type of the bid request, where 1 = First Price, 2 = Second Price Plus, 3 = the value passed in bidfloor is the agreed upon deal price. Additional auction types can be defined by the exchange. |
| wseat | string[] | Allowed list of buyer seats (e.g., advertisers, agencies) allowed to bid on this deal. IDs of seats and the buyer’s customers to which they refer must be coordinated between bidders and the exchange a priori. Omission implies no seat restrictions. |
| wadomain | string[] | Array of advertiser domains (e.g., advertiser.com) allowed to bid on this deal. Omission implies no advertiser restrictions. |
| guar default 0 | integer | Indicates that the deal is of type guaranteed and the bidder must bid on the deal, where 0 = not a guaranteed deal, 1 = guaranteed deal. |
| mincpmpersec | float | Minimum CPM per second. This is a price floor for video or audio impression opportunities, relative to the duration of bids an advertiser may submit. |
| durfloors | object[] | Container for floor price by duration information, to be used if a given deal is eligible for video or audio demand. An array of DurFloors objects (see Section 3.2.35). |
| ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
Field descriptions are published in the official IAB Tech Lab OpenRTB 2.6 spec (CC-BY 3.0) · enumeration values sourced from AdCOM 1.0 · first-draft proofreading