Producer§3.2.17 · Bid Request
This object defines the producer of the content in which the ad will be shown. This is particularly useful when the content is syndicated and may be distributed through different publishers and thus when the producer and publisher are not necessarily the same entity.
| Attribute | Type | Description |
|---|---|---|
| id | string | Content producer or originator ID. Useful if content is syndicated and may be posted on a site using embed tags. |
| name | string | Content producer or originator name (e.g., “Warner Bros”). |
| cattax default 1 | integer | The taxonomy in use. Refer to the AdCOM 1.0 list List: Category Taxonomies for values.Enum Category Taxonomies · 10 values1IAB Tech Lab Content Category Taxonomy 1.0: Deprecated, and recommend NOT be used since it does not have SCD flags. 2IAB Tech Lab Content Category Taxonomy 2.0: Deprecated, and recommend NOT be used since it does not have SCD flags. 3IAB Tech Lab Ad Product Taxonomy 1.0. 4IAB Tech Lab Audience Taxonomy 1.1 5IAB Tech Lab Content Taxonomy 2.1 6IAB Tech Lab Content Taxonomy 2.2 7IAB Tech Lab Content Taxonomy 3.0 8IAB Tech Lab Ad Product Taxonomy 2.0 9IAB Tech Lab Content Taxonomy 3.1 500+Vendor-specific codes. |
| cat | string[] | Array of IAB Tech Lab content categories that describe the content producer. The taxonomy to be used is defined by the cattax field. If no cattax field is supplied Content Category Taxonomy 1.0 is assumed. |
| domain | string | Highest level domain of the content producer (e.g., "producer.com"). |
| ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
Field descriptions are published in the official IAB Tech Lab OpenRTB 2.6 spec (CC-BY 3.0) · enumeration values sourced from AdCOM 1.0 · first-draft proofreading