Qty§3.2.31 · Bid Request
A programmatic impression is often referred to as a ‘spot’ in digital out-of-home and CTV, with an impression being a unique member of the audience viewing it. Therefore, a standard means of passing a multiplier in the bid request, representing the total quantity of impressions, is required. This object includes the impression multiplier, and describes the source of the multiplier value.
| Attribute | Type | Description |
|---|---|---|
| multiplier required | float | The quantity of billable events which will be deemed to have occurred if this item is purchased. For example, a DOOH opportunity may be considered to be 14.2 impressions. Equivalent to qtyflt in OpenRTB 3.0. |
| sourcetype | integer | The source type of the quantity measurement, ie. publisher. Refer to List: DOOH Multiplier Measurement Source Types in AdCOM 1.0.Enum DOOH Multiplier Measurement Source Types · 4 values0Unknown 1Measurement Vendor Provided 2Publisher Provided 3Exchange Provided |
| vendor required | string if sourcetype is present and type = 1 | The top level business domain name of the measurement vendor providing the quantity measurement. | ext | object | Placeholder for vendor specific extensions to this object. |
| ext | object | Placeholder for vendor specific extensions to this object. |
Field descriptions are published in the official IAB Tech Lab OpenRTB 2.6 spec (CC-BY 3.0) · enumeration values sourced from AdCOM 1.0 · first-draft proofreading