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Asset Request§4.2 · Bid Request

The main container object for each asset requested or supported by Exchange on behalf of the rendering client. Any object that is required is to be flagged as such. Only one of the {title,,img,video,data} objects should be present in each object. All others should be null/absent. The id is to be unique within the AssetObject array so that the response can be aligned.

属性类型必填性默认值描述
idinteger必填Unique asset ID, assigned by exchange. Typically a counter for the array.
requiredinteger可选0Set to 1 if asset is required (exchange will not accept a bid without it)
titleobject可选Title object for title assets. See Title Object definition.
imgobject可选Image object for image assets. See Image Object definition.
videoobject可选Video object for video assets. See the Video Object definition. Note that in-stream video ads are not part of Native. Native ads may contain a video as the ad creative itself.
dataobject可选Data object for ratings, prices etc. See Data Object definition.
extobject可选This object is a placeholder that may contain custom JSON agreed to by the parties to support flexibility beyond the standard defined in this specification

注记

对象描述中 '{title,,img,video,data}' 的双逗号为官方原文(忠实保留)。

scope 'optional 1':1 为表下脚注(asset object may contain only one of title, img, data or video)。

内容忠实于 IAB Tech Lab OpenRTB Native Ads 1.0 官方规范(CC-BY 3.0);译文尚未提供,展示为英文原文。