ORTB
…
Native 分册导航

Enumerations

本页目录

本版本数据来自官方历史 PDF 的 OCR 识别稿,逐表人工审核后入库,为 draft 状态;审核修复与忠实保留的官方怪癖均登记于对象注记与溯源记录。

Native 1.0 规范共定义 4 张枚举表(31 个取值);各表 500+ 为交易所保留段。译稿校对中

全部枚举表

Native Layout IDs§7.1

8 个值引用字段:Native Markup Request.layout

以下为上文引言中所述的核心布局清单。实现方交易平台(exchange)可能不支持所有资产变体,或引入其系统独有的新变体。ENBelow is a list of the core layouts described in the introduction above. An implementing exchange may not support all asset variants or introduce new ones unique to that system.

1内容墙。ENContent Wall
2应用墙。ENApp Wall
3新闻 Feed。ENNews Feed
4聊天列表。ENChat List
5轮播。ENCarousel
6内容流。ENContent Stream
7邻接内容的网格。ENGrid adjoining the content
500+保留供交易平台专用布局。ENReserved for Exchange specific layouts.

Native Ad Unit IDs§7.2

6 个值引用字段:Native Markup Request.adunit

以下为 IAB 在此描述的核心广告位 ID 清单:http://www.iab.net/media/file/IABNativeAdvertisingPlaybook120413.pdf。In feed 单元本质上是一种布局,已从清单中移除;in feed 单元可通过请求上的 layout 参数识别。实现方交易平台可能不支持所有资产变体,或引入其系统独有的新变体。ENBelow is a list of the core ad unit ids described by IAB here http://www.iab.net/media/file/IABNativeAdvertisingPlaybook120413.pdf. In feed unit is essentially a layout, it has been removed from the list. The in feed units can be identified via the layout parameter on the request. An implementing exchange may not support all asset variants or introduce new ones unique to that system.

1付费搜索单元。ENPaid Search Units
2推荐组件。ENRecommendation Widgets
3推广列表。ENPromoted Listings
4含原生元素的 In-Ad(IAB 标准)单元。ENIn-Ad (IAB Standard) with Native Element Units
5自定义/「无法被容纳」。ENCustom /'Can't Be Contained'
500+保留供交易平台专用格式。ENReserved for Exchange specific formats.

Data Asset Types§7.3

13 个值引用字段:Data Request.type

以下为规范撰写时原生广告常见资产元素类型清单。本清单非穷尽,旨在由买方与卖方随格式演进而扩展。实现方交易平台可能不支持所有资产变体,或引入其系统独有的新变体。ENBelow is a list of common asset element types of native advertising at the time of writing this spec. This list is non-exhaustive and intended to be extended by the buyers and sellers as the format evolves. An implementing exchange may not support all asset variants or introduce new ones unique to that system.

1sponsoredSponsored By 消息,响应中应包含赞助方的品牌名。ENSponsored By message where response should contain the brand name of the sponsor.text
2desc与被广告产品或服务相关的描述性文本。ENDescriptive text associated with the product or service being advertised.text
3rating提供给用户的产品评分。例如应用在应用商店中 0-5 的评分。ENRating of the product being offered to the user. For example an app's rating in an app store from 0-5.number formatted as string
4likes提供给用户的产品社交评分或 'likes' 数量。ENNumber of social ratings or 'likes' of the product being offered to the user.number formatted as string
5downloads该产品的下载/安装数量。ENNumber downloads/installs of this productnumber formatted as string
6price产品/应用/应用内购买的价格。取值应以本地化格式包含货币符号。ENPrice for product / app / in-app purchase. Value should include currency symbol in localised format.number formatted as string
7saleprice可与 price 一起使用以表示相对常规价格折扣价的促销价。取值应以本地化格式包含货币符号。ENSale price that can be used together with price to indicate a discounted price compared to a regular price. Value should include currency symbol in localised format.number formatted as string
8phone电话号码。ENPhone numberformatted string
9address地址。ENAddresstext
10desc2与被广告产品或服务相关的附加描述性文本。ENAdditional descriptive text associated with the product or service being advertisedtext
11displayurl文字广告的展示 URL。ENDisplay URL for the text adtext
12ctatextCTA 描述——描述目的地 URL 的 'call to action' 按钮的描述性文本。ENCTA description - descriptive text describing a 'call to action' button for the destination URL.text
500+XXX保留供 500 以上编号的交易平台专用用途。ENReserved for Exchange specific usage numbered above 500Unknown

Image Asset Types§7.4

4 个值引用字段:Image Request.type

以下为规范撰写时原生广告常见图像资产元素类型清单。本清单非穷尽,旨在由买方与卖方随格式演进而扩展。实现方交易平台可能不支持所有资产变体,或引入其系统独有的新变体。ENBelow is a list of common image asset element types of native advertising at the time of writing this spec. This list is non-exhaustive and intended to be extended by the buyers and sellers as the format evolves. An implementing exchange may not support all asset variants or introduce new ones unique to that system.

1Icon图标图像。ENIcon image
2Logo品牌/应用的 logo 图像。ENLogo image for the brand/app.
3Main广告的大图预览。ENLarge image preview for the ad
500+XXX保留供 500 以上编号的交易平台专用用途。ENReserved for Exchange specific usage numbered above 500