Native 分册导航
Native Markup Request§4.1 · Bid Request
`Native Markup Request` 对象定义本次竞价请求中可供出价的原生广告机会。若拍卖所提供的展示为原生广告格式,则它必须直接包含在 impression 对象中。Default 列规定未提供显式取值时可选参数应如何解释。译稿校对中ENThe Native Object defines the native advertising opportunity available for bid via this bid request. It must be included directly in the impression object if the impression offered for auction is a native ad format. The Default column dictates how optional parameters should be interpreted if explicit values are not provided.
| 属性 | 类型 | 必填性 | 默认值 | 描述 |
|---|---|---|---|---|
| ver | string | 可选 | 1 | 正在使用的 Native Markup 版本号。译稿校对中ENVersion of the Native Markup version in use. |
| layout | integer | 推荐 | — | 原生广告位的 Layout ID。见下方 Native Layout IDs 表。译稿校对中ENThe Layout ID of the native ad unit. See the table of Native Layout IDs below.取值表 §7.1 Native Layout IDs |
| adunit | integer | 推荐 | — | 原生广告位的 Ad unit ID。支持的核心广告位清单见下方 Native Ad Unit IDs 表。译稿校对中ENThe Ad unit ID of the native ad unit. See the Table of Native Ad Unit IDs below for a list of supported core ad units.取值表 §7.2 Native Ad Unit IDs |
| plcmtcnt | integer | 可选 | 1 | 本 Layout 中相同投放位的数量。参见 8.1 节 Multi Placement Bid Requests。译稿校对中ENThe number of identical placements in this Layout. Refer to Section 8.1 Multi Placement Bid Requests. |
| seq | integer | 可选 | 0 | xx(见 IAB Core Six 布局类型)。第一个广告为 0,第二个为 1,依此类推。这不是内容在流中的序列号。译稿校对中ENxx (see the IAB Core Six layout types). 0 for the first ad, 1 for the second ad, and so on. This is not the sequence number of the content in the stream. |
| assets | object[] | 必填 | — | `Asset Request` 对象数组。任何出价都必须符合交易平台(exchange)所表达的元素数组。译稿校对中ENAn array of Asset Objects. Any bid must comply with the array of elements expressed by the Exchange. |
| ext | object | 可选 | — | 占位对象,可包含双方约定的自定义 JSON,以支持超出本规范所定标准的灵活性。译稿校对中ENThis object is a placeholder that may contain custom JSON agreed to by the parties to support flexibility beyond the standard defined in this specification |
注记
1.0 的响应/请求根节点为命名对象 'native'(1.1 起移除,见 1.1 §4.1/§5.1 Note);官方 openrtb2x JSON Schema(required: ["native"])佐证。
OCR 表解析正常,无跨页断裂。
译注
译者注1.0 要求 native markup 直接内嵌于 impression 对象(尚无 imp.native 字符串承载形态);分类仅 layout/adunit 两套表,无 context 体系——解析 1.0 存量流量时不应期待 context 字段。译稿校对中