Asset Response§5.3 · Bid Response
Corresponds to the Asset Object in the request. The main container object for each asset requested or supported by Exchange on behalf of the rendering client. Any object that is required is to be flagged as such. Only one of the {title,img,video,data} objects should be present in each object. All others should be null/absent. The id is to be unique within the AssetObject array so that the response can be aligned.
| 属性 | 类型 | 必填性 | 默认值 | 描述 |
|---|---|---|---|---|
| id | integer | 必填 | — | Unique asset ID, assigned by exchange, must match one of the asset IDs in request |
| required | integer | 可选 | 0 | Set to 1 if asset is required. (bidder requires it to be displayed). |
| title | object | 可选 | — | Title object for title assets. See Title Object definition. |
| img | object | 可选 | — | Image object for image assets. See Image Object definition. |
| video | object | 可选 | — | Video object for video assets. See Video Object definition. Note that in-stream video ads are not part of Native. Native ads may contain a video as the ad creative itself. |
| data | object | 可选 | — | Data object for ratings, prices etc. |
| link | object | 可选 | — | Link object for call to actions. The link object applies if the asset item is activated (clicked). If there is no link object on the asset, the parent link object on the bid response applies. |
| ext | object | 可选 | — | This object is a placeholder that may contain custom JSON agreed to by the parties to support flexibility beyond the standard defined in this specification |
注记
OCR 脚注上标残留：续表中 'ext 2' 的 2 为 PDF 脚注编号，实际字段名为 ext（同 v12 §5.2 ext2 的已登记修复模式）。
OCR 跨页断裂：link/ext 两行位于续表，人工合并。
内容忠实于 IAB Tech Lab OpenRTB Native Ads 1.0 官方规范（CC-BY 3.0）；译文尚未提供，展示为英文原文。