ORTB
中 / EN

Native Response§5.2 · Bid Response

The native object is the top level JSON object which identifies a native response. The native object has following attributes

属性类型必填性默认值描述
verinteger可选1Version of the Native Markup version in use.
assetsobject[]必填List of native ad's assets.
imptrackersstring[]可选Array of impression tracking URLs, expected to return a 1x1 image or 204 response - typically only passed when using 3rd party trackers.
jstrackerstring可选Optional JavaScript impression tracker. This is a valid HTML, Javascript is already wrapped in <script> tags. It should be executed at impression time where it can be supported.
extobject可选This object is a placeholder that may contain custom JSON agreed to by the parties to support flexibility beyond the standard defined in this specification

注记

ver 在 1.0 响应表中类型为 integer(默认 1),与请求侧的 string 不同;官方 openrtb2x 响应 schema(ver: positive_int)佐证,忠实保留。

OCR 跨页断裂:jstracker/ext 两行位于续表,人工合并。

内容忠实于 IAB Tech Lab OpenRTB Native Ads 1.0 官方规范(CC-BY 3.0);译文尚未提供,展示为英文原文。