Native Response§5.2 · Bid Response
The native object is the top level JSON object which identifies a native response. The native object has following attributes
| 属性 | 类型 | 必填性 | 默认值 | 描述 |
|---|---|---|---|---|
| ver | integer | 可选 | 1 | Version of the Native Markup version in use. |
| assets | object[] | 必填 | — | List of native ad's assets. |
| link | object | 必填 | — | Destination Link. This is default link object for the ad. Individual assets can also have a link object which applies if the asset is activated (clicked). If the asset doesn't have a link object, the parent link object applies. See LinkObject Definition |
| imptrackers | string[] | 可选 | — | Array of impression tracking URLs, expected to return a 1x1 image or 204 response - typically only passed when using 3rd party trackers. |
| jstracker | string | 可选 | — | Optional JavaScript impression tracker. This is a valid HTML, Javascript is already wrapped in <script> tags. It should be executed at impression time where it can be supported. |
| ext | object | 可选 | — | This object is a placeholder that may contain custom JSON agreed to by the parties to support flexibility beyond the standard defined in this specification |
注记
ver 在 1.0 响应表中类型为 integer(默认 1),与请求侧的 string 不同;官方 openrtb2x 响应 schema(ver: positive_int)佐证,忠实保留。
OCR 跨页断裂:jstracker/ext 两行位于续表,人工合并。
内容忠实于 IAB Tech Lab OpenRTB Native Ads 1.0 官方规范(CC-BY 3.0);译文尚未提供,展示为英文原文。