该对象以指标(metrics)数组的形式与展示关联。这些指标可提供关于展示的洞察以辅助决策(decisioning),如近期平均可见性(viewability)、点击率等。每条指标由其类型标识、上报指标取值,并可选地标明测量该取值的来源或供应商。译稿校对中ENThis object is associated with an impression as an array of metrics. These metrics can offer insight into the impression to assist with decisioning such as average recent viewability, click-through rate, etc. Each metric is identified by its type, reports the value of the metric, and optionally identifies the source or vendor measuring the value.
| Attribute | Type | Description |
|---|---|---|
| type required | string | 所呈现指标的类型,使用交易平台(exchange)预先整理(curated)的字符串名称,该名称应事先(a priori)向竞价方公布。必填(required)。译稿校对中ENType of metric being presented using exchange curated string names which should be published to bidders a priori. |
| value required | float | 表示指标取值的数值。概率类指标必须落在 0.0 – 1.0 区间内。必填(required)。译稿校对中ENNumber representing the value of the metric. Probabilities must be in the range 0.0 – 1.0. |
| vendor | string | 取值的来源,使用交易平台预先整理(curated)的字符串名称,该名称应事先(a priori)向竞价方公布。若来源为交易平台自身而非第三方,建议使用 “EXCHANGE”。译稿校对中ENSource of the value using exchange curated string names which should be published to bidders a priori. If the exchange itself is the source versus a third party, “EXCHANGE” is recommended. |
| ext | object | 供交易平台对 OpenRTB 进行专属扩展(exchange-specific extensions)的占位对象。译稿校对中ENPlaceholder for exchange-specific extensions to OpenRTB. |
译注
译者注Metric:以数组形式与 Imp 关联,为展示提供洞察以辅助决策(decisioning),如近期平均可见性(viewability)、点击率(click-through rate)等;业内文档一般保留英文对象名 Metric。每条指标由其类型(type)标识、上报取值(value),并可选地标明测量来源(vendor)。译稿校对中
供给侧质量信号:Metric 承载的是供给侧对展示的质量预判(可见性、CTR 等),竞价方可将其作为出价策略的输入;与 Device/User 侧的受众信号属于不同维度,勿混淆。译稿校对中
type / vendor 的受控词表:二者均为交易平台整理的字符串名称,须事先向竞价方公布,否则无法解析语义——与 Device.carrier、Data/Segment 的 a priori 约束同理。译稿校对中
value 的取值约束:仅概率类指标受 0.0 – 1.0 区间约束(如可见性概率);非概率类指标(如历史 CTR 均值、停留时长等)无此限制,解析时应按 type 语义区分处理。译稿校对中
EXCHANGE 约定:当指标来源是交易平台自身(而非第三方测量商)时,建议使用保留值 “EXCHANGE”;第三方来源则使用交易平台公布的对应供应商名称(如主流可见性测量商)。译稿校对中
字段描述已与 2.6 官方 draft 对账;2.5 独有字段来自第三方 Go 实现源(Apache 2.0),官方 PDF 兜底校对 · 初稿校对中