当承载广告的内容是数字户外（Digital Out-Of-Home）屏幕时，应包含本对象。含 DOOH 对象的竞价请求不得同时包含 site 或 app 对象。至少提供 id 和/或 venuetypeid 是有用的，但这并非严格要求。译稿校对中ENThis object should be included if the ad supported content is a Digital Out-Of-Home screen. A bid request with a DOOH object must not contain a site or app object. At a minimum, it is useful to provide id and/or venuetypeid, but this is not strictly required.
| Attribute | Type | Description |
|---|---|---|
| id | string | 交易平台为广告位或广告位逻辑分组提供的 ID。译稿校对中ENExchange provided id for a placement or logical grouping of placements. |
| name | string | DOOH 广告位的名称。译稿校对中ENName of the dooh placement. |
| venuetype | string[] | 户外场所（venue）的类型。所使用的分类体系由 venuetax 字段定义；未提供 venuetax 时，假定使用 OpenOOH 场所分类体系（https://github.com/openooh/venue-taxonomy/blob/main/specification-1.0.md）。译稿校对中ENThe type of out-of-home venue. The taxonomy to be used is defined by the venuetax field. If no venuetax field is supplied, The OpenOOH Venue Taxonomy is assumed. https://github.com/openooh/venue-taxonomy/blob/main/specification-1.0.md |
| venuetypetax default 1 | integer | 所使用的场所分类体系。参见 AdCOM 1.0 列表：DOOH 场所分类体系（List: DOOH Venue Taxonomies）。译稿校对中ENThe venue taxonomy in use. Refer to List: DOOH Venue Taxonomies in AdCOM 1.0.枚举 DOOH Venue Taxonomies · 6 个值0AdCom DOOH Venue Types (deprecated) 1OpenOOH Venue Taxonomy 1.0 https://github.com/openooh/venue-taxonomy/blob/main/specification-1.0.md 2DPAA Device Venue Types https://github.com/InteractiveAdvertisingBureau/AdCOM/blob/master/AdCOM%20v1.0%20FINAL.md#list--dooh-venue-types- 3DMI Categorization of Venues 1.1 https://www.dmi-org.com/download/DMI_Standards_for_DOOH_Venues.pdf 4OMA taxonomy Jan 2022 https://www.oma.org.au/industry-standards 5OpenOOH Venue Taxonomy 1.1 https://github.com/openooh/venue-taxonomy/blob/main/specification-1.1.md |
| publisher | object | 该广告位的发布方详情。译稿校对中ENDetails about the publisher of the placement. |
| domain | string | 库存所有者的域名（如 “mysite.foo.com”）。译稿校对中ENDomain of the inventory owner (e.g., “mysite.foo.com”) |
| keywords | string | 关于该 DOOH 广告位的关键词列表，以逗号分隔。译稿校对中ENComma separated list of keywords about the DOOH placement. |
| content | object | 该 DOOH 广告位内的内容 Content 详情。译稿校对中ENDetails about the Content within the DOOH placement. |
| ext | object | 供交易平台（exchange）对 OpenRTB 进行专属扩展（exchange-specific extensions）的占位对象。译稿校对中ENPlaceholder for exchange-specific extensions to OpenRTB. |
译注
译者注字段描述收录自 IAB Tech Lab OpenRTB 2.6 官方规范（CC-BY 3.0）· 枚举值来源 AdCOM 1.0 · 初稿校对中