该对象描述展示（impression）将出现于其中的内容，内容可以是联合发行的（syndicated），也可以是非联合发行的。当联合发行的内容承载展示、且不一定符合发布方的整体内容定位时，该对象尤为有用。受联合发行方式影响，交易平台（exchange）可能知晓、也可能不知晓内容实际运行所在的页面——例如，它可能是嵌入在某个未知网络资产或设备的 iframe 中的视频展示。译稿校对中ENThis object describes the content in which the impression will appear, which may be syndicated or non-syndicated content. This object may be useful when syndicated content contains impressions and does not necessarily match the publisher’s general content. The exchange might or might not have knowledge of the page where the content is running, because of the syndication method. For example, might be a video impression embedded in an iframe on an unknown web property or device.
| Attribute | Type | Description |
|---|---|---|
| id | string | 发布方提供的、唯一标识该内容的 ID。译稿校对中ENPublisher-provided ID uniquely identifying the content. |
| episode | integer | 集数编号。译稿校对中ENEpisode number. |
| title | string | 内容标题。视频示例：“Search Committee”（电视节目）、“A New Hope”（电影）、“Endgame”（网络自制）；非视频示例：“Why an Antarctic Glacier Is Melting So Quickly”（《时代》杂志文章）。译稿校对中ENContent title. Video Examples: “Search Committee” (television), “A New Hope” (movie), or “Endgame” (made for web). Non-Video Example: “Why an Antarctic Glacier Is Melting So Quickly” (Time magazine article). |
| series | string | 内容所属系列。视频示例：“The Office”（电视节目）、“Star Wars”（电影）、“Arby ‘N’ The Chief”（网络自制）；非视频示例：“Ecocentric”（《时代》杂志博客）。译稿校对中ENContent series. Video Examples: “The Office” (television), “Star Wars” (movie), or “Arby ‘N’ The Chief” (made for web). Non-Video Example: “Ecocentric” (Time Magazine blog). |
| season | string | 内容所属季（如 “Season 3”）。译稿校对中ENContent season (e.g., “Season 3”). |
| artist | string | 内容署名艺人（artist）。译稿校对中ENArtist credited with the content. |
| genre | string | 最能描述该内容的体裁（genre，如摇滚、流行等）。译稿校对中ENGenre that best describes the content (e.g., rock, pop, etc). |
| gtax default 9 | integer | 所使用的体裁分类体系（taxonomy）。取值参见 AdCOM 1.0 列表：分类体系（List: Category Taxonomies）。未提供 gtax 字段时，假定所列体裁遵循内容分类体系 3.1（Content Category Taxonomy 3.1）。译稿校对中ENThe taxonomy in use. Refer to list List: Category Taxonomies in AdCOM 1.0 for values. If no gtax field is supplied rows listed, Content Category Taxonomy 3.1 is assumed 枚举 Category Taxonomies · 10 个值1IAB Tech Lab Content Category Taxonomy 1.0: Deprecated, and recommend NOT be used since it does not have SCD flags. 2IAB Tech Lab Content Category Taxonomy 2.0: Deprecated, and recommend NOT be used since it does not have SCD flags. 3IAB Tech Lab Ad Product Taxonomy 1.0. 4IAB Tech Lab Audience Taxonomy 1.1 5IAB Tech Lab Content Taxonomy 2.1 6IAB Tech Lab Content Taxonomy 2.2 7IAB Tech Lab Content Taxonomy 3.0 8IAB Tech Lab Ad Product Taxonomy 2.0 9IAB Tech Lab Content Taxonomy 3.1 500+Vendor-specific codes. |
| genres | string[] | 内容体裁的唯一 ID，取自 gtax 字段所定义分类体系中列出的条目。未提供 gtax 字段时，假定使用内容分类体系 3.1（Content Category Taxonomy 3.1）中 CTV 体裁映射（CTV Genre Mapping）所列的子集。更多细节参见实施指引第 7.13 节。译稿校对中ENUnique ID(s) for the genre of the content as listed in the taxonomy defined by the gtax field. If no gtax field is supplied, subset of rows listed in CTV Genre Mapping of Content Category Taxonomy 3.1 are assumed. See [Section 7.13 of Implementation Guidance](implementation.md#genre) for additional detail. |
| album | string | 内容所属专辑；通常用于音频。译稿校对中ENAlbum to which the content belongs; typically for audio. |
| isrc | string | 国际标准录音制品编码，符合 ISO-3901 标准。译稿校对中ENInternational Standard Recording Code conforming to ISO- 3901. |
| producer | object | 内容制作方 Producer 的详细信息（参见第 3.2.17 节）。译稿校对中ENDetails about the content Producer (Section 3.2.17). |
| url | string | 内容的 URL，供买方进行语境化（contextualization）或审查。译稿校对中ENURL of the content, for buy-side contextualization or review. |
| cattax default 1 | integer | 所使用的分类体系（taxonomy）。取值参见 AdCOM 1.0 列表：分类体系（List: Category Taxonomies）。译稿校对中ENThe taxonomy in use. Refer to list List: Category Taxonomies in AdCOM 1.0 for values.枚举 Category Taxonomies · 10 个值1IAB Tech Lab Content Category Taxonomy 1.0: Deprecated, and recommend NOT be used since it does not have SCD flags. 2IAB Tech Lab Content Category Taxonomy 2.0: Deprecated, and recommend NOT be used since it does not have SCD flags. 3IAB Tech Lab Ad Product Taxonomy 1.0. 4IAB Tech Lab Audience Taxonomy 1.1 5IAB Tech Lab Content Taxonomy 2.1 6IAB Tech Lab Content Taxonomy 2.2 7IAB Tech Lab Content Taxonomy 3.0 8IAB Tech Lab Ad Product Taxonomy 2.0 9IAB Tech Lab Content Taxonomy 3.1 500+Vendor-specific codes. |
| cat | string[] | 描述内容的 IAB Tech Lab 内容分类数组。所使用的分类体系由 cattax 字段定义；未提供 cattax 时，假定使用内容分类体系 1.0。译稿校对中ENArray of IAB Tech Lab content categories that describe the content. The taxonomy to be used is defined by the cattax field. If no cattax field is supplied Content Category Taxonomy 1.0 is assumed. |
| prodq | integer | 制作品质（production quality）。参见 AdCOM 1.0 列表：制作品质（List: Production Qualities）。译稿校对中ENProduction quality. Refer to List: Production Qualities in AdCOM 1.0.枚举 Production Qualities · 4 个值0Unknown 1Professionally Produced 2Prosumer 3User Generated (UGC) |
| context | integer | 内容类型（游戏、视频、文本等）。参见 AdCOM 1.0 列表：内容语境（List: Content Contexts）。译稿校对中ENType of content (game, video, text, etc.). Refer to List: Content Contexts in AdCOM 1.0.枚举 Content Contexts · 7 个值1Video (i.e., video file or stream such as Internet TV broadcasts) 2Game (i.e., an interactive software game) 3Music (i.e., audio file or stream such as Internet radio broadcasts) 4Application (i.e., an interactive software application) 5Text (i.e., primarily textual document such as a web page, eBook, or news article) 6Other (i.e., none of the other categories applies) 7Unknown |
| contentrating | string | 内容分级（content rating，如 MPAA）。译稿校对中ENContent rating (e.g., MPAA). |
| userrating | string | 用户对内容的评分（如星级数、点赞数等）。译稿校对中ENUser rating of the content (e.g., number of stars, likes, etc.). |
| qagmediarating | integer | 依据 IQG 指南的媒体评级。参见 AdCOM 1.0 列表：媒体评级（List: Media Ratings）。译稿校对中ENMedia rating per IQG guidelines. Refer to List: Media Ratings in AdCOM 1.0.枚举 Media Ratings · 3 个值1All Audiences 2Everyone Over Age 12 3Mature Audiences |
| keywords | string | 描述内容的关键词列表，以逗号分隔。keywords 与 kwarray 只能出现其一。译稿校对中ENComma separated list of keywords describing the content. Only one of keywords or kwarray may be present. |
| kwarray | string[] | 关于内容的关键词数组。keywords 与 kwarray 只能出现其一。译稿校对中ENArray of keywords about the site. Only one of keywords or kwarray may be present. |
| livestream | integer | 指示内容播出方式的枚举：0 = 非排期播出（如 VOD 点播或其他用户主动发起的观看）；1 = 排期播出（也称线性观看，linear viewing）。译稿校对中ENAn enumeration indicating the method of broadcast of the content where: 0 = the broadcast is not scheduled (e.g. it is VOD or otherwise user initiated). 1 = the broadcast is scheduled (also referred to as linear viewing). |
| sourcerelationship | integer | 0 = 间接，1 = 直接。译稿校对中EN0 = indirect, 1 = direct. |
| len | integer | 内容时长，单位为秒；适用于视频或音频。译稿校对中ENLength of content in seconds; appropriate for video or audio. |
| language | string | 内容语言，采用 ISO-639-1-alpha-2。language 与 langb 只应出现其一。译稿校对中ENContent language using ISO-639-1-alpha-2. Only one of language or langb should be present. |
| langb | string | 内容语言，采用 IETF BCP 47。language 与 langb 只应出现其一。译稿校对中ENContent language using IETF BCP 47. Only one of language or langb should be present. |
| embeddable | integer | 指示该内容是否可嵌入（如可嵌入的视频播放器）：0 = 否，1 = 是。译稿校对中ENIndicator of whether the content is embeddable (e.g., an embeddable video player), where 0 = no, 1 = yes. |
| data | object[] | 附加内容数据。每个 Data 对象（参见第 3.2.21 节）代表一个不同的数据源。译稿校对中ENAdditional content data. Each Data object (Section 3.2.21) represents a different data source. |
| network | object | 内容所在电视网（network）的详细信息（参见第 3.2.23 节）。译稿校对中ENDetails about the network (Section 3.2.23) the content is on. |
| channel | object | 内容所在频道（channel）的详细信息（参见第 3.2.24 节）。译稿校对中ENDetails about the channel (Section 3.2.24) the content is on. |
| realtime | integer | 指示观看时事件是否正在实时发生的枚举：0 = 非实时发生（如回放，replay）；1 = 正在实时发生（如直播体育赛事）。译稿校对中ENAn enumeration indicating if the event is happening in real time while it is being watched where: 0 = not happening in real time (e.g., a replay). 1 = yes, happening in real time (e.g., a live sports game). |
| firstbroadcast | integer | 指示本次播出是否为该内容首次面向观众提供的枚举：0 = 非首次播出；1 = 首次播出。译稿校对中ENAn enumeration indicating whether this broadcast is the first time the content is available to an audience where: 0 = not first time being broadcast 1 = first time being broadcast |
| ext | object | 供交易平台（exchange）对 OpenRTB 进行专属扩展（exchange-specific extensions）的占位对象。译稿校对中ENPlaceholder for exchange-specific extensions to OpenRTB. |
译注
译者注Content 在 2.6 中的演进：videoquality 字段移除（由 prodq 完全取代）；新增体裁体系（gtax/genres）、CTV 生态字段（network/channel/realtime/firstbroadcast）与 langb/kwarray 数组形态；livestream 语义从“是否直播”改为“播出方式（排期/非排期）”。译稿校对中
gtax / genres 的两层结构：gtax 声明体裁分类体系（省略时默认内容分类体系 3.1），genres 承载该体系下的体裁 ID；CTV 体裁映射表（CTV Genre Mapping）是 CTV 采买的业界标准口径，两者必须配套使用。译稿校对中
cat vs genres 的词表区分：cattax/cat 描述内容分类（默认体系 1.0），gtax/genres 描述体裁（默认体系 3.1）；两套词表用途与版本均不同，不可互换。译稿校对中
livestream 语义变化与 realtime 配套：2.6 的 livestream 表达排期播出（线性观看）与点播的区别，而非简单的是否直播；与 realtime 组合可精细刻画“录播/回放（0/0）、排期非实时、直播赛事（1/1）”等形态，体育与首播采买应据此区分定价。译稿校对中
network / channel 的 CTV 定位：network（电视网/有线网，如 ESPN、NBC）与 channel（频道）描述内容所在的播出组织；是 CTV 品牌安全与保量采买（ upfront 交易）的关键维度，与 Producer（内容制作方）属不同层级，勿混淆。译稿校对中
language vs langb：langb 采用 IETF BCP 47，可表达地区子标签（如 zh-Hans、en-GB），粒度细于 ISO-639-1 的 language；两者互斥，需要地域级语言定向时应使用 langb。译稿校对中
firstbroadcast 的商业含义：首播与重播的广告价值差异显著（首播通常溢价）；买方在 CTV upfront/散投混合采买中应结合该字段核验交付质量。译稿校对中
字段描述收录自 IAB Tech Lab OpenRTB 2.6 官方规范（CC-BY 3.0）· 枚举值来源 AdCOM 1.0 · 初稿校对中