Site§3.2.13 · Bid Request
This object should be included if the ad supported content is a website as opposed to a non-browser application or Digital Out of Home (DOOH) inventory. A bid request must not contain more than one of a Site, App or DOOH object. At a minimum, it is useful to provide a site ID or page URL, but this is not strictly required.
| Attribute | Type | Description |
|---|---|---|
| id | string | Exchange-specific site ID. |
| name | string | Site name (may be aliased at the publisher's request). |
| domain | string | Domain of the site (e.g., "mysite.foo.com"). |
| cattax default 1 | integer | The taxonomy in use. Refer to the AdCOM List: Category Taxonomies for values. If no cattax field is supplied IAB Content Category Taxonomy 1.0 is assumed.Enum Category Taxonomies · 10 values1IAB Tech Lab Content Category Taxonomy 1.0: Deprecated, and recommend NOT be used since it does not have SCD flags. 2IAB Tech Lab Content Category Taxonomy 2.0: Deprecated, and recommend NOT be used since it does not have SCD flags. 3IAB Tech Lab Ad Product Taxonomy 1.0. 4IAB Tech Lab Audience Taxonomy 1.1 5IAB Tech Lab Content Taxonomy 2.1 6IAB Tech Lab Content Taxonomy 2.2 7IAB Tech Lab Content Taxonomy 3.0 8IAB Tech Lab Ad Product Taxonomy 2.0 9IAB Tech Lab Content Taxonomy 3.1 500+Vendor-specific codes. |
| cat | string[] | Array of IAB Tech Lab content categories of the site. The taxonomy to be used is defined by the cattax field. |
| sectioncat | string[] | Array of IAB Tech Lab content categories that describe the current section of the site. The taxonomy to be used is defined by the cattax field. |
| pagecat | string[] | Array of IAB Tech Lab content categories that describe the current page or view of the site. The taxonomy to be used is defined by the cattax field. |
| page | string | URL of the page where the impression will be shown. |
| ref | string | Referrer URL that caused navigation to the current page. |
| search | string | Search string that caused navigation to the current page. |
| mobile | integer | Indicates if the site has been programmed to optimize layout when viewed on mobile devices, where 0=no, 1=yes. |
| privacypolicy | integer | Indicates if the site has a privacy policy, where 0 = no, 1 = yes. |
| publisher | object | Details about the Publisher (Section 3.2.15) of the site. |
| content | object | Details about the Content (Section 3.2.16) within the site. |
| keywords | string | Comma separated list of keywords about the site. Only one of keywords or kwarray may be present. |
| kwarray | string[] | Array of keywords about the site. Only one of keywords or kwarray may be present. | inventorypartnerdomain | string | A domain to be used for inventory authorization in the case of inventory sharing arrangements between a site owner and content owner. This field is typically used by authorization crawlers to establish the domain of the content owner, who has the right to monetize some portion of ad inventory within the site. The content owner's domain should be listed in the site owner's ads.txt file as an inventorypartnerdomain. Authorization for supply from the inventorypartnerdomain will be published in the ads.txt file on the root of that domain. Refer to the ads.txt 1.1 spec for more details. | ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
| inventorypartnerdomain | string | A domain to be used for inventory authorization in the case of inventory sharing arrangements between a site owner and content owner. This field is typically used by authorization crawlers to establish the domain of the content owner, who has the right to monetize some portion of ad inventory within the site. The content owner's domain should be listed in the site owner's ads.txt file as an inventorypartnerdomain. Authorization for supply from the inventorypartnerdomain will be published in the ads.txt file on the root of that domain. Refer to the ads.txt 1.1 spec for more details. |
| ext | object | Placeholder for exchange-specific extensions to OpenRTB. |
Field descriptions are published in the official IAB Tech Lab OpenRTB 2.6 spec (CC-BY 3.0) · enumeration values sourced from AdCOM 1.0 · first-draft proofreading