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AdCOM 分册导航

枚举清单目录1.0

42 清单 · 303 取值

本页目录
数据状态：机器生成初稿。清单名保留英文原文，清单描述与取值含义为中文译文（draft）；与官方原文如有出入以官方 AdCOM v1.0 FINAL.md 为准。

清单描述与取值含义为机器生成初稿译文（draft），英文原文可通过上方中英对照开关查看。

创意与格式9

Click Types

5 取值
本清单列出创意激活（即点击）行为类型。译稿校对中ENThe following table lists the types of creative activation (i.e., click) behavior types.

未被 OpenRTB 2.6 字段引用（AdCOM 独立清单）

ID含义
0不可点击ENNon-Clickable
1可点击 - 详情未知ENClickable - Details Unknown
2可点击 - 内嵌浏览器/WebViewENClickable - Embedded Browser/Webview
3可点击 - 原生浏览器ENClickable - Native Browser
500+Vendor 自定义编码ENVendor-specific codes.

Companion Types

3 取值
本清单列出视频和音频广告的伴随广告（companion ad）允许的标记类型选项；本表源自 VAST 2.0+ 和 DAAST 1.0+ 规范。译稿校对中ENThe following table lists the options to indicate markup types allowed for companion ads that apply to video and audio ads. This table is derived from VAST 2.0+ and DAAST 1.0+ specifications.

引用字段（OpenRTB 2.6）：Video.companiontype · Audio.companiontype

ID含义
1静态资源ENStatic Resource
2HTML 资源ENHTML Resource
3iframe 资源ENiframe Resource

Creative Attributes

24 取值
本清单规定创意属性的标准列表，可用于描述实际广告或相对于给定展示位的限制。译稿校对中ENThe following table specifies a standard list of creative attributes that can describe an actual ad or restrictions relative to a given placement.

引用字段（OpenRTB 2.6）：Banner.battr · Video.skip · Video.battr · Audio.battr · Native.battr · Bid.attr

ID含义
1音频广告（自动播放）ENAudio Ad (Autoplay)
2音频广告（用户发起）ENAudio Ad (User Initiated)
3可展开（自动）ENExpandable (Automatic)
4可展开（用户发起 - 点击）ENExpandable (User Initiated - Click)
5可展开（用户发起 - 悬停）ENExpandable (User Initiated - Rollover)
6横幅内视频广告（自动播放）ENIn-Banner Video Ad (Autoplay)
7横幅内视频广告（用户发起）ENIn-Banner Video Ad (User Initiated)
8弹窗（如覆盖、底部或退出时）ENPop (e.g., Over, Under, or Upon Exit)
9挑逗性或暗示性图像ENProvocative or Suggestive Imagery
10抖动、闪烁、闪动、极端动画、笑脸ENShaky, Flashing, Flickering, Extreme Animation, Smileys
11调查ENSurveys
12纯文本ENText Only
13用户交互（如嵌入游戏）ENUser Interactive (e.g., Embedded Games)
14Windows 对话框或警告框样式ENWindows Dialog or Alert Style
15具有声音开/关按钮ENHas Audio On/Off Button
16广告提供跳过按钮（如 VPAID 在前贴片视频上渲染的跳过按钮）ENAd Provides Skip Button (e.g. VPAID-rendered skip button on pre-roll video)
17Adobe FlashENAdobe Flash
18响应式；无固定尺寸；流体（即动态调整大小以适应环境的创意）ENResponsive; Sizeless; Fluid (i.e., creatives that dynamically resize to environment)
19包含广告主二维码ENContains advertiser QR Code
20支持 alpha 通道透明ENSupport alpha channel transparency
21静态视觉；创意无可感知的运动，渲染为静态视觉，即使以视频文件格式（如 MP4）交付；无动画元素或基于时间的视觉过渡ENStatic Visual. Creative contains no perceptible motion and renders as a static visual, even if delivered in a video file format (e.g., MP4). No animated elements or time-based visual transitions are present.
22有限运动（Cinemagraph）；创意在整体静态构图中包含微妙或局部化的运动；运动最小化、循环，不构成全场景动画或连续的叙事进展ENLimited Motion (Cinemagraph). Creative contains subtle or localized motion within an otherwise static composition. Motion is minimal, looped, and does not constitute full-scene animation or continuous narrative progression.
23全动态视频；创意包含标准视频资产典型的连续或场景级运动，包括动态视觉过渡、摄像机运动或跨帧的叙事进展ENFull-Motion Video. Creative contains continuous or scene-level motion typical of standard video assets, including dynamic visual transitions, camera movement, or narrative progression across frames.
500+Vendor 自定义编码ENVendor-specific codes.

Creative Subtypes - Audio/Video

16 取值
本清单列出音频和视频广告创意的各种子类型。译稿校对中ENThe following table lists the various subtypes of audio and video ad creatives.

引用字段（OpenRTB 2.6）：Video.protocols · Audio.protocols · Bid.protocol

ID含义
1VAST 1.0ENVAST 1.0
2VAST 2.0ENVAST 2.0
3VAST 3.0ENVAST 3.0
4VAST 1.0 WrapperENVAST 1.0 Wrapper
5VAST 2.0 WrapperENVAST 2.0 Wrapper
6VAST 3.0 WrapperENVAST 3.0 Wrapper
7VAST 4.0ENVAST 4.0
8VAST 4.0 WrapperENVAST 4.0 Wrapper
9DAAST 1.0ENDAAST 1.0
10DAAST 1.0 WrapperENDAAST 1.0 Wrapper
11VAST 4.1ENVAST 4.1
12VAST 4.1 WrapperENVAST 4.1 Wrapper
13VAST 4.2ENVAST 4.2
14VAST 4.2 WrapperENVAST 4.2 Wrapper
15VAST 4.3ENVAST 4.3
16VAST 4.3 WrapperENVAST 4.3 Wrapper

Creative Subtypes - Display

4 取值
本清单列出展示广告创意的各种子类型。译稿校对中ENThe following table lists the various subtypes of display ad creatives.

未被 OpenRTB 2.6 字段引用（AdCOM 独立清单）

ID含义
1HTMLENHTML
2AMPHTMLENAMPHTML
3结构化图像对象ENStructured Image Object
4结构化 Native 对象ENStructured Native Object

Expandable Directions

6 取值
本清单列出可展开广告的展开方向，取决于广告单元在页面上的位置和内容施加的约束。译稿校对中ENThe following table lists the directions in which an expandable ad may expand, given the positioning of the ad unit on the page and constraints imposed by the content.

引用字段（OpenRTB 2.6）：Banner.expdir

ID含义
1左ENLeft
2右ENRight
3上ENUp
4下ENDown
5全屏ENFull Screen
6调整大小/最小化（变小）ENResize/Minimize (make smaller)

Linearity Modes

2 取值
本清单列出媒体线性度选项（通常为视频）；这对应于所需的 VAST 响应类型，其中线性响应为包含视频资产的 VAST，非线性为（通常）包含横幅/覆盖层的 VAST 响应。译稿校对中ENThe following table indicates the options for media linearity (typically video). This corresponds to the required type of VAST response, where a linear response is VAST containing video assets, and non-linear is a VAST response (typically) containing a banner/overlay.

引用字段（OpenRTB 2.6）：Video.linearity

ID含义
1线性ENLinear
2非线性（即覆盖层）ENNon-Linear (i.e., Overlay)

Production Qualities

4 取值
本清单列出内容质量选项；这些值由 IAB 定义；更多信息参见 www.iab.com/wp-content/uploads/2015/03/long-form-video-final.pdf。译稿校对中ENThe following table lists the options for content quality. These values are defined by the IAB; refer to [www.iab.com/wp-content/uploads/2015/03/long-form-video-final.pdf](www.iab.com/wp-content/uploads/2015/03/long-form-video-final.pdf) for more information.

引用字段（OpenRTB 2.6）：Content.prodq

ID含义
0未知ENUnknown
1专业制作ENProfessionally Produced
2专业消费者（Prosumer）ENProsumer
3用户生成内容（UGC）ENUser Generated (UGC)

Size Units

3 取值
本清单列出创意、资产和展示位规范中使用的高度和宽度单位（在注明处）。译稿校对中ENThe following table lists the units of height and width used by creatives, assets, and placement specifications where noted.

未被 OpenRTB 2.6 字段引用（AdCOM 独立清单）

ID含义
1设备独立像素（DIPS）ENDevice Independent Pixels (DIPS)
2英寸ENInches
3厘米ENCentimeters

视频 / 音频播放10

Feed Types

8 取值
本清单列出音频的 Feed 类型。译稿校对中ENThe following table lists the types of feeds for audio.

引用字段（OpenRTB 2.6）：Audio.feed

ID含义
1AOD 音乐流媒体服务ENAOD Music streaming service
2直播 FM/AM 广播（通过空中广播的实时内容，但也可通过在线流媒体获取）ENLIVE FM/AM broadcast (live content broadcast over the air but also available via online streaming)
3AOD 播客（作为系列剧集分发的原创、预录内容）ENAOD Podcast (original, pre-recorded content distributed as episodes in a series)
4AOD 回听广播（最初实时广播的广播节目的录制片段）ENAOD Catch-up radio (recorded segment of a radio show that was originally broadcast live)
5直播网络广播（仅通过在线流媒体提供的实时内容，不作为 AM/FM 广播）ENLIVE Web radio (live content only available via online streaming, not as AM/FM broadcast)
6杂项 电子游戏（视频游戏中的背景音频）ENMISC Video game (background audio in video games)
7杂项 文本转语音（有声书、可朗读文章的网站插件）ENMISC Text to speech (audio books, website plugin that can read article)
500+杂项 Vendor 自定义编码ENMISC Vendor-specific codes.

Placement Positions

18 取值
本清单列出作为可见性或显著性相对度量的展示位置；本表数值源自 TAG 库存质量指南（IQG）。译稿校对中ENThe following table lists the placement positions as a relative measure of visibility or prominence. This table has values derived from the TAG Inventory Quality Guidelines (IQG).

引用字段（OpenRTB 2.6）：Banner.pos · Video.pos

ID含义
0未知ENUnknown
1折页上方ENAbove The Fold
2锁定（即固定位置）ENLocked (i.e., fixed position)
3折页下方ENBelow The Fold
4页眉ENHeader
5页脚ENFooter
6侧边栏ENSidebar
7全屏ENFullscreen
8部分屏幕ENPartial Screen
9左上ENTop Left
10右上ENTop Right
11内容框架ENFrame the content
12双框ENDouble box
13带背景的双框ENDouble box with background
14左下ENBottom Left
15右下ENBottom Right
16L 形ENL shape
17反向 L 形ENReversed L shape

Plcmt Subtypes - Video

9 取值
本清单根据更新的 IAB 数字视频指南列出视频展示的各种类型；使用 Object:Video 中的 plcmt 属性发送；示例和使用更新信号的信息参见实现指南。译稿校对中ENThe following table lists the various types of video placements in accordance with updated IAB Digital Video Guidelines. To be sent using <code>plcmt</code> attribute in <strong>Object:Video</strong>. Please refer to the <a href=https://github.com/InteractiveAdvertisingBureau/openrtb2.x/blob/main/implementation.md#710---updated-video-signals>implementation guide</a> for examples and information on how to use the updated signals.

引用字段（OpenRTB 2.6）：Video.plcmt

ID含义
1Instream：消费者请求的流视频内容之前、期间或之后播放的前贴片、中贴片和后贴片广告；Instream 视频在播放器启动时必须默认「声音开启」，或有明确清晰的用户观看视频内容意图；虽然播放器周围可能有其他内容，但视频内容必须是用户访问的重点；它应保持为页面上的主要内容且是唯一在播放时能够发声的视频播放器；如果播放器转换为浮动/粘性，后续广告调用应准确传达更新的播放器尺寸ENInstream: Pre-roll, mid-roll, and post-roll ads that are played before, during or after the streaming video content that the consumer has requested. Instream video must be set to “sound on” by default at player start, or have explicitly clear user intent to watch the video content. While there may be other content surrounding the player, the video content must be the focus of the user’s visit. It should remain the primary content on the page and the only video player in-view capable of audio when playing. If the player converts to floating/sticky subsequent ad calls should accurately convey the updated player size.
2伴随内容：流视频内容之前、期间或之后播放的前贴片、中贴片和后贴片广告；视频播放器在文本或图形内容的段落之前、之间或之后加载和播放，并仅在进入视口时开始播放；伴随内容应仅在进入视口时开始播放；它可以在滚动离开页面时转换为浮动/粘性播放器ENAccompanying Content: Pre-roll, mid-roll, and post-roll ads that are played before, during, or after streaming video content. The video player loads and plays before, between, or after paragraphs of text or graphical content, and starts playing only when it enters the viewport. Accompanying content should only start playback upon entering the viewport. It may convert to a floating/sticky player as it scrolls off the page.
3插屏：无视频内容情况下播放的视频广告；播放期间，它必须是页面的主要焦点并占据视口的大部分，且不能滚动出视口；这可以是在应用内视频或幻灯片等展示位置ENInterstitial:Video ads that are played without video content. During playback, it must be the primary focus of the page and take up the majority of the viewport and cannot be scrolled out of view. This can be in placements like in-app video or slideshows.
4无内容/独立：无流视频内容情况下播放的视频广告；这可以是在幻灯片、Native 信息流、内容中或粘性/浮动等展示位置ENNo Content/Standalone: Video ads that are played without streaming video content. This can be in placements like slideshows, native feeds, in-content or sticky/floating.
5暂停：消费者请求的流视频内容中存在的广告；虽然播放器周围可能有其他内容，但视频内容必须是用户访问的重点；它应保持为页面上的主要内容且是唯一在视口内的视频播放器ENPause: An ad present in streaming video content that the consumer has requested. While there may be other content surrounding the player, the video content must be the focus of the user’s visit. It should remain the primary content on the page and the only video player in-view.
6屏保：当操作系统/应用屏保启动时存在的广告ENScreensaver: An ad present, when OS/App Screen Saver are initiated.
7覆盖层：在节目内容期间且不在传统广告间歇中出现的广告；广告格式将广告创意放置在节目内容之上，通常为横幅或画中画执行；虽然播放器周围可能有其他内容和覆盖层，但带有覆盖层的播放器必须是用户访问的重点；它应保持为页面上的主要内容且是主要视口内的视频播放器ENOverlay: Ads occurring during program content and outside of the traditional ad break. The ad format places ad creatives over top of the program content, often as a banner or picture in picture execution. While there may be other content surrounding the player with the overlay, the player with the overlay must be the focus of the user’s visit. It should remain the primary content on the page and the primary video player in-view.
8挤压回：与内容并列或相邻的广告，也称为 L 形广告和双框，是在节目内容期间且不在传统广告间歇中出现的广告；节目内容被调整大小以允许在屏幕上放置广告；在挤压回中，广告不覆盖任何内容，而是与广告共享屏幕空间；这是挤压回和覆盖层之间的主要区别；虽然播放器周围可能有其他内容和挤压回，但带有挤压回的播放器必须是用户访问的重点；它应保持为页面上的主要内容且是主要视口内的视频播放器ENSqueezeback: Ads Alongside or Adjacent to Content, also known as L-Shape Ads & Double Box, are ads that occur during program content and outside of the traditional ad break. The program content is resized to allow for placement of an ad on the screen. In a squeezeback, none of the content is covered by the ad, instead it shares screen space with the ad. This is the major distinction between squeezeback and overlay. While there may be other content surrounding the player with the squeezeback, the player with the squeezeback must be the focus of the user’s visit. It should remain the primary content on the page and the primary video player in-view.
9场景内：一种广告形式，将品牌元素直接整合到内容本身中，而不是作为单独的前贴片、中贴片、覆盖层或展示格式出现；场景内广告合成到视频内容中，将品牌自然融入场景、环境或故事中，确保上下文相关性和观众沉浸感而不中断用户体验；场景内广告通常由产品放置或虚拟户外插入组成；目前，标准化专注于非实时内容中的户外插入；虽然播放器周围可能有其他内容和场景内广告，但带有场景内广告的播放器必须是用户访问的重点；它应保持为页面上的主要内容且是主要视口内的视频播放器ENIn-scene: A form of advertising that integrates branded elements directly within the content itself, rather than appearing as separate pre-roll, mid-roll, overlay, or display formats. In Scene Advertising is composited into the video content and blends the brand naturally into the scene, environment, or storyline, ensuring contextual relevance and viewer immersion without interrupting the user experience. In-scene ads typically consist of product placements or virtual out of A insertions. At this time, the standardization focuses on the out of home insertions in non-live content. While there may be other content surrounding the player with the in-scene ad, the player with the in-scene ad must be the focus of the user’s visit. It should remain the primary content on the page and the primary video player in-view.

Playback Cessation Modes

3 取值
本清单列出媒体播放终止的各种模式。译稿校对中ENThe following table lists the various modes for when media playback terminates.

引用字段（OpenRTB 2.6）：Video.playbackend

ID含义
1视频完成时或用户终止时ENOn Video Completion or when Terminated by User
2离开视口时或用户终止时ENOn Leaving Viewport or when Terminated by User
3离开视口时继续作为浮动/滑动单元，直到视频完成或用户终止时ENOn Leaving Viewport Continues as a Floating/Slider Unit until Video Completion or when Terminated by User

Playback Methods

11 取值
本清单列出各种媒体播放方法。译稿校对中ENThe following table lists the various media playback methods.

引用字段（OpenRTB 2.6）：Video.playbackmethod

ID含义
1无需任何特定用户交互即启动，声音开启ENInitiates without any specific user interaction with Sound On
2无需任何特定用户交互即启动，默认声音关闭ENInitiates without any specific user interaction Sound Off by Default
3点击时启动，声音开启ENInitiates on Click with Sound On
4鼠标悬停或光标悬停时启动，声音开启ENInitiates on Mouse-Over or cursor over with Sound On
5进入视口或滚动到视图中时启动，声音开启ENInitiates on Entering Viewport or scrolling into view with Sound On
6进入视口或滚动到视图中时启动，默认声音关闭ENInitiates on Entering Viewport or scrolling into view with Sound Off by Default
7连续播放 - 媒体播放设置为自动播放额外媒体而无需用户交互；媒体播放器将为用户持续播放额外媒体（播放列表或生成），直到用户主动停止ENContinuous Playback - Media playback is set to play additional media automatically without user interaction. The media player will keep playing additional media (playlist or generated) for the user until the user actively stops this from happening.
8由用户暂停内容触发，声音开启ENInitiated by user pausing content, Sound on
9由用户暂停内容触发，声音关闭ENInitiated by user pausing content, Sound off
10由空闲触发（如屏保），声音开启ENInitiated by idling (e.g. screensaver), Sound on
11由空闲触发（如屏保），声音关闭ENInitiated by idling (e.g. screensaver), Sound off

Pod Deduplication Settings

5 取值
本清单列出各种 Pod 去重设置。译稿校对中ENThe following table lists the various pod deduplication settings.

引用字段（OpenRTB 2.6）：Video.poddedupe

ID含义
1按 adomain 去重ENDeduplicated on adomain
2按 IAB Tech Lab 内容分类体系去重ENDeduplicated on IAB Tech Lab Content Taxonomy
3按创意 ID 去重ENDeduplicated on creative ID
4按媒体文件 URL 去重ENDeduplicated on mediafile URL
5不去重ENNo deduplication

Pod Sequence

3 取值
本清单列出 Pod 序列字段的值，用于具有一个或多个广告 Pod 的音频和视频内容流。译稿校对中ENThe following table lists the values for the pod sequence field, for use in audio and video content streams with one or more ad pods.

引用字段（OpenRTB 2.6）：Audio.podseq

ID含义
-1内容流中的最后一个 PodENLast pod in the content stream
0内容流中的任何 PodENAny pod in the content stream
1内容流中的第一个 PodENFirst pod in the content stream

Slot Position in Pod

4 取值
本清单列出 Pod 中槽位位置字段的值，用于音频和视频广告 Pod。译稿校对中ENThe following table lists the values for the slot position in pod field, for use in audio and video ad pods.

引用字段（OpenRTB 2.6）：Video.slotinpod · Audio.slotinpod

ID含义
-1Pod 中的最后一个广告ENLast ad in the pod
0Pod 中的任何广告ENAny ad in the pod
1Pod 中的第一个广告ENFirst ad in the pod
2Pod 中的第一个或最后一个广告ENFirst or Last ad in the pod

Start Delay Modes

4 取值
本清单列出视频或音频开始延迟的各种选项；如果开始延迟值大于 0，则位置为中贴片，该值指示开始延迟。译稿校对中ENThe following table lists the various options for the video or audio start delay. If the start delay value is greater than 0, then the position is mid-roll and the value indicates the start delay.

引用字段（OpenRTB 2.6）：Video.startdelay · Audio.startdelay

ID含义
>0中贴片（值指示开始延迟秒数）ENMid-Roll (value indicates start delay in second)
0前贴片ENPre-Roll
-1通用中贴片ENGeneric Mid-Roll
-2通用后贴片ENGeneric Post-Roll

Volume Normalization Modes

5 取值
本清单列出音量归一化模式类型，通常用于音频。译稿校对中ENThe following table lists the types of volume normalization modes, typically for audio.

引用字段（OpenRTB 2.6）：Audio.nvol

ID含义
0无ENNone
1广告音量平均值归一化到内容ENAd Volume Average Normalized to Content
2广告音量峰值归一化到内容ENAd Volume Peak Normalized to Content
3广告响度归一化到内容ENAd Loudness Normalized to Content
4自定义音量归一化ENCustom Volume Normalization

Native4

Display Context Types

13 取值
本清单列出 Native 广告可能出现的上下文类型（即页面上广告周围的内容类型）；旨在标识主要内容，尽管页面上也可能出现其他内容；注意有两个细节层级按 10 的倍数组（如 12 是 100 的细化情况）。译稿校对中ENThe following table lists the types of context in which a native ad may appear (i.e., the type of content surrounding the ad on the page). This is intended to denote primary content although other content may also appear on the page. Note that there are two levels of detail grouped by 10s (i.e., 12 is a refined case of 100).

未被 OpenRTB 2.6 字段引用（AdCOM 独立清单）

ID含义
10以内容为中心的上下文（如信息流、文章、图片库、视频库等）ENContent-centric context (e.g., newsfeed, article, image gallery, video gallery, etc.).
11- 主要为文章内容，可能包含图片等作为文章的一部分EN- Primarily article content, which could include images, etc. as part of the article.
12- 主要为视频内容EN- Primarily video content.
13- 主要为音频内容EN- Primarily audio content.
14- 主要为图片内容EN- Primarily image content.
15- 用户生成内容（如论坛、评论等）EN- User-generated content (e.g., forums, comments, etc.).
20以社交为中心的上下文（如社交网络信息流、电子邮件、聊天等）ENSocial-centric context (e.g., social network feed, email, chat, etc.).
21- 主要为电子邮件内容EN- Primarily email content.
22- 主要为聊天/即时通讯内容EN- Primarily chat/IM content.
30产品上下文（如产品列表、详情、推荐、评论等）ENProduct context (e.g., product listings, details, recommendations, reviews, etc.).
31- 应用商店/市场EN- App store/marketplace.
32- 主要为产品评论网站，可能次要销售产品EN- Product reviews site primarily, which may sell product secondarily.
500+Vendor 自定义编码ENVendor-specific codes.

Display Placement Types

5 取值
本清单列出展示展示位的一般类型；即 Native 广告可能相对于周围内容显示的位置。译稿校对中ENThe following table lists the general types of display placements; the locations where a native ad may be shown in relationship to the surrounding content.

未被 OpenRTB 2.6 字段引用（AdCOM 独立清单）

ID含义
1在内容信息流中（如作为有机信息流、网格、列表、轮播等中的一项）ENIn the feed of content (e.g., as an item inside the organic feed, grid, listing, carousel, etc.).
2在内容的原子单元中（如在文章页面或单张图片页面中）ENIn the atomic unit of the content (e.g., in the article page or single image page).
3在核心内容之外（如在右侧栏的广告区域、内容附近的横幅式展示位等）ENOutside the core content (e.g., in the ads section on the right rail, as a banner-style placement near the content, etc.).
4推荐小部件；最常见于文章内容下方ENRecommendation widget; most commonly presented below article content.
500+Vendor 自定义编码ENVendor-specific codes.

Native Data Asset Types

13 取值
本清单列出常见数据资产类型；本清单非详尽，旨在随时间扩展；尺寸建议标注为「至少最大长度」，即发布商或供应平台应支持至少此值的最大长度，购买平台知道应接受此大小的字符串。译稿校对中ENThe following table is a list of common data asset types. This list is non-exhaustive and is intended to be expanded over time. Size recommendations are noted as "maximum length of at least", which means the publisher or supply platform should support a maximum length of at least this value and the buying platform knows that a string of this size should be accepted.

未被 OpenRTB 2.6 字段引用（AdCOM 独立清单）

ID含义
1sponsored：「赞助方」消息，应包含赞助商的品牌名称；建议最大长度至少 25 个字符ENsponsored: "Sponsored By" message which should contain the brand name of the sponsor. Recommended maximum length of at least 25 characters.
2desc：与所广告产品或服务相关的描述性文本；长文本长度在渲染时可能被截断或省略号；建议最大长度至少 140 个字符ENdesc: Descriptive text associated with the product or service being advertised. Long text lengths may be truncated or ellipsed when rendered. Recommended maximum length of at least 140 characters.
3rating：产品的数字评分（如应用的评分）；建议整数范围 0-5ENrating: Numeric rating of the product (e.g., an app's rating). Recommended integer range of 0-5.
4likes：产品的社交评级或「点赞」数ENlikes: Number of social ratings or "likes" of the product.
5downloads：产品的下载和/或安装数ENdownloads: Number downloads and/or installs of the product.
6price：产品、应用或应用内购买的价格；值应包括本地化格式的货币符号（如「$10」）ENprice: Price of the product, app, or in-app purchase. Value should include currency symbol in localized format (e.g., "$10").
7saleprice：可与「price」一起使用以指示比较折扣价的促销价；值应包括本地化格式的货币符号（如「$8.50」）ENsaleprice: Sale price that can be used together with "price" to indicate a comparative discounted price. Value should include currency symbol in localized format (e.g., "$8.50").
8phone：格式化的电话号码ENphone: A formatted phone number.
9address：格式化的地址ENaddress: A formatted address.
10desc2：与产品相关的附加描述性文本ENdesc2: Additional descriptive text associated with the product.
11displayurl：广告的展示 URL；当赞助实体不拥有内容时使用（如「品牌赞助，由站点提供」，其中站点在此数据资产中指定）ENdisplayurl: Display URL for the ad. To be used when sponsoring entity doesn't own the content (e.g., "Sponsored by Brand on Site", where Site is specified in this data asset).
12ctatext：目标 URL 的行动号召（CTA）按钮描述；建议最大长度至少 15 个字符ENctatext: Description of the call to action (CTA) button for the destination URL. Recommended maximum length of at least 15 characters.
500+Vendor 自定义编码ENVendor-specific codes.

Native Image Asset Types

3 取值
本清单列出常见图片资产类型；本清单非详尽，旨在随时间扩展；尺寸建议标注为「至少最大高度或宽度」，即发布商或供应平台应支持至少此值的最大高度或宽度，购买平台知道应接受此大小的图片。译稿校对中ENThe following table is a list of common image asset types. This list is non-exhaustive and is intended to be expanded over time. Size recommendations are noted as "maximum height or width of at least", which means the publisher or supply platform should support a maximum height or width of at least this value and the buying platform knows that an image of this size should be accepted.

未被 OpenRTB 2.6 字段引用（AdCOM 独立清单）

ID含义
1Icon：图标图片ENIcon: Icon image.
3Main：广告的大图预览ENMain: Large image preview for the ad.
500+Vendor 自定义编码ENVendor-specific codes.

设备与位置6

Connection Types

7 取值
本清单列出设备连接类型选项。译稿校对中ENThe following table lists the options for the type of device connectivity.

引用字段（OpenRTB 2.6）：Device.connectiontype

ID含义
1以太网；有线连接ENEthernet; Wired Connection
2WiFiENWIFI
3蜂窝网络 - 未知世代ENCellular Network - Unknown Generation
4蜂窝网络 - 2GENCellular Network - 2G
5蜂窝网络 - 3GENCellular Network - 3G
6蜂窝网络 - 4GENCellular Network - 4G
7蜂窝网络 - 5GENCellular Network - 5G

Device Types

8 取值
本清单列出设备类型；本表数值源自 TAG 库存质量指南（IQG）。译稿校对中ENThe following table lists the types of devices. This table has values derived from the TAG Inventory Quality Guidelines (IQG).

引用字段（OpenRTB 2.6）：Device.devicetype

ID含义
1移动设备/平板 - 通用ENMobile/Tablet - General
2个人电脑ENPersonal Computer
3联网电视ENConnected TV
4手机ENPhone
5平板ENTablet
6联网设备ENConnected Device
7机顶盒ENSet Top Box
8户外（OOH）设备ENOOH Device

IP Location Services

6 取值
本清单列出用于将 IP 地址解析为地理位置的服务和/或 Vendor。译稿校对中ENThe following table lists the services and/or vendors used for resolving IP addresses to geolocations.

引用字段（OpenRTB 2.6）：Geo.ipservice

ID含义
1ip2locationENip2location
2Neustar (Quova)ENNeustar (Quova)
3MaxMindENMaxMind
4NetAcuity (Digital Element)ENNetAcuity (Digital Element)
51151Degrees（高置信度）EN51Degrees (High Confidence)
51251Degrees（中置信度）EN51Degrees (Medium Confidence)

Location Types

3 取值
本清单列出用于指示地理信息确定方式的选项。译稿校对中ENThe following table lists the options to indicate how the geographic information was determined.

引用字段（OpenRTB 2.6）：Geo.type

ID含义
1GPS/定位服务ENGPS/Location Services
2IP 地址ENIP Address
3用户提供（如注册数据）ENUser Provided (e.g., registration data)

Operating Systems

30 取值
本清单列出设备操作系统选项。译稿校对中ENThe following table lists the options for device operating system.

未被 OpenRTB 2.6 字段引用（AdCOM 独立清单）

ID含义
0其他未列出ENOther Not Listed
13DS 系统软件EN3DS System Software
2AndroidENAndroid
3Apple TV 软件ENApple TV Software
4AshaENAsha
5BadaENBada
6BlackBerryENBlackBerry
7BREWENBREW
8ChromeOSENChromeOS
9DarwinENDarwin
10FireOSENFireOS
11FirefoxOSENFirefoxOS
12HelenOSENHelenOS
13iOSENiOS
14LinuxENLinux
15MacOSENMacOS
16MeeGoENMeeGo
17MorphOSENMorphOS
18NetBSDENNetBSD
19NucleusPLUSENNucleusPLUS
20PS Vita 系统软件ENPS Vita System Software
21PS3 系统软件ENPS3 System Software
22PS4 软件ENPS4 Software
23PSP 系统软件ENPSP System Software
24SymbianENSymbian
25TizenENTizen
26WatchOSENWatchOS
27WebOSENWebOS
28WindowsENWindows
500+Vendor 自定义编码ENVendor-specific codes.

User-Agent Source

4 取值
本清单列出 User-Agent 元数据的可能来源。译稿校对中ENThe following table lists the possible sources for User-Agent metadata.

引用字段（OpenRTB 2.6）：UserAgent.source

ID含义
0未指定/未知ENUnspecified/unknown
1User-Agent Client Hints（仅低熵标头可用）ENUser-Agent Client Hints (only low-entropy headers were available)
2User-Agent Client Hints（高熵标头可用）ENUser-Agent Client Hints (with high-entropy headers available)
3从 User-Agent 标头解析（与 ua 字段携带的字符串相同）ENParsed from User-Agent header (the same string carried by the ua field)

内容与分类5

Category Taxonomies

10 取值
本清单列出可用于描述内容、受众和广告创意类别的分类体系选项。译稿校对中ENThe following table lists the options for taxonomies that can be used to describe content, audience, and ad creative categories.

引用字段（OpenRTB 2.6）：BidRequest.cattax · Site.cattax · App.cattax · Publisher.cattax · Content.gtax · Content.cattax · Producer.cattax · Bid.cattax

ID含义
1IAB Tech Lab 内容分类体系 1.0：已弃用，建议不使用，因为缺少 SCD 标志ENIAB Tech Lab Content Category Taxonomy 1.0: Deprecated, and recommend NOT be used since it does not have SCD flags.
2IAB Tech Lab 内容分类体系 2.0：已弃用，建议不使用，因为缺少 SCD 标志ENIAB Tech Lab Content Category Taxonomy 2.0: Deprecated, and recommend NOT be used since it does not have SCD flags.
3IAB Tech Lab 广告产品分类体系 1.0ENIAB Tech Lab Ad Product Taxonomy 1.0.
4IAB Tech Lab 受众分类体系 1.1ENIAB Tech Lab Audience Taxonomy 1.1
5IAB Tech Lab 内容分类体系 2.1ENIAB Tech Lab Content Taxonomy 2.1
6IAB Tech Lab 内容分类体系 2.2ENIAB Tech Lab Content Taxonomy 2.2
7IAB Tech Lab 内容分类体系 3.0ENIAB Tech Lab Content Taxonomy 3.0
8IAB Tech Lab 广告产品分类体系 2.0ENIAB Tech Lab Ad Product Taxonomy 2.0
9IAB Tech Lab 内容分类体系 3.1ENIAB Tech Lab Content Taxonomy 3.1
500+Vendor 自定义编码ENVendor-specific codes.

Content Contexts

7 取值
本清单列出用户正在使用或消费的内容类型选项（广告可能出现在其中）；本表数值源自 TAG 库存质量指南（IQG）。译稿校对中ENThe following table lists the various options for indicating the type of content being used or consumed by the user in which ads may appear. This table has values derived from the TAG Inventory Quality Guidelines (IQG).

引用字段（OpenRTB 2.6）：Content.context

ID含义
1视频（如视频文件或流，如互联网电视广播）ENVideo (i.e., video file or stream such as Internet TV broadcasts)
2游戏（如交互式软件游戏）ENGame (i.e., an interactive software game)
3音乐（如音频文件或流，如互联网广播）ENMusic (i.e., audio file or stream such as Internet radio broadcasts)
4应用（如交互式软件应用）ENApplication (i.e., an interactive software application)
5文本（如主要为文本的文档，如网页、电子书或新闻文章）ENText (i.e., primarily textual document such as a web page, eBook, or news article)
6其他（即不属于其他类别）ENOther (i.e., none of the other categories applies)
7未知ENUnknown

DOOH Multiplier Measurement Source Types

4 取值
本清单列出提供展示量乘数测量的实体类型，这在户外（Out of Home）广告中很常见。译稿校对中ENThe following table lists the types of entities that provide quantity measurement for impression multipliers, which are common in Out of Home advertising.

引用字段（OpenRTB 2.6）：Qty.sourcetype

ID含义
0未知ENUnknown
1测量 Vendor 提供ENMeasurement Vendor Provided
2发布商提供ENPublisher Provided
3交易平台提供ENExchange Provided

DOOH Venue Taxonomies

6 取值
本清单包含描述户外（Out-Of-Home）媒体可体验位置和上下文的受支持分类体系；分类体系条目预期引用特定版本，除非给定分类体系具有明确的前向兼容性和更新处理语义；给定分类体系的值序列化方式预期由该分类体系定义。译稿校对中ENThe following table contains a list of supported taxonomies describing the locations and contexts in which Out-Of-Home media may be experienced. Taxonomies entries are expected to refer to a specific version, unless a given taxonomy has explicit semantics for forward compatibility and handling updates. The specifics of how to serialize values for a given taxonomy are expected to be defined by the given taxonomy.

引用字段（OpenRTB 2.6）：DOOH.venuetypetax

ID含义
0AdCom 户外场地类型（已弃用）ENAdCom DOOH Venue Types (deprecated)
1OpenOOH 场地分类体系 1.0 https://github.com/openooh/venue-taxonomy/blob/main/specification-1.0.mdENOpenOOH Venue Taxonomy 1.0 https://github.com/openooh/venue-taxonomy/blob/main/specification-1.0.md
2DPAA 设备场地类型 https://github.com/InteractiveAdvertisingBureau/AdCOM/blob/master/AdCOM%20v1.0%20FINAL.md#list--dooh-venue-types-ENDPAA Device Venue Types https://github.com/InteractiveAdvertisingBureau/AdCOM/blob/master/AdCOM%20v1.0%20FINAL.md#list--dooh-venue-types-
3DMI 场地分类 1.1 https://www.dmi-org.com/download/DMI_Standards_for_DOOH_Venues.pdfENDMI Categorization of Venues 1.1 https://www.dmi-org.com/download/DMI_Standards_for_DOOH_Venues.pdf
4OMA 分类体系 2022 年 1 月 https://www.oma.org.au/industry-standardsENOMA taxonomy Jan 2022 https://www.oma.org.au/industry-standards
5OpenOOH 场地分类体系 1.1 https://github.com/openooh/venue-taxonomy/blob/main/specification-1.1.mdENOpenOOH Venue Taxonomy 1.1 https://github.com/openooh/venue-taxonomy/blob/main/specification-1.1.md

Media Ratings

3 取值
本清单列出基于 TAG 库存质量指南（IQG）v2.1 分类的内容媒体评级；更多信息参见 www.iab.com/guidelines/digital-video-suite。译稿校对中ENThe following table lists the media ratings used in describing content based on the TAG Inventory Quality Guidelines (IQG) v2.1 categorization. Refer to www.iab.com/guidelines/digital-video-suite for more information.

引用字段（OpenRTB 2.6）：Content.qagmediarating · Bid.qagmediarating

ID含义
1所有受众ENAll Audiences
212 岁以上所有人ENEveryone Over Age 12
3成熟受众ENMature Audiences

投递、追踪与 API5

API Frameworks

10 取值
本清单列出展示位支持或广告所需的 API 框架。译稿校对中ENThe following table is a list of API frameworks either supported by a placement or required by an ad.

引用字段（OpenRTB 2.6）：Banner.api · Video.api · Audio.api · Native.api · Bid.apis

ID含义
1VPAID 1.0ENVPAID 1.0
2VPAID 2.0ENVPAID 2.0
3MRAID 1.0ENMRAID 1.0
4ORMMAENORMMA
5MRAID 2.0ENMRAID 2.0
6MRAID 3.0ENMRAID 3.0
7OMID 1.0ENOMID 1.0
8SIMID 1.0ENSIMID 1.0
9SIMID 1.1ENSIMID 1.1
500+Vendor 自定义编码ENVendor-specific codes.

Auto Refresh Triggers

4 取值
本清单列出导致广告位刷新的触发器类型。译稿校对中ENThe following table is a list of triggers that result in an ad slot refreshing.

引用字段（OpenRTB 2.6）：RefSettings.reftype

ID含义
0未知ENUNKNOWN
1用户行为：由用户发起的操作（如滚动）触发的刷新ENUser Action: Refresh triggered by user-initiated action such as scrolling.
2事件：事件驱动的内容变更；例如页面上的足球比分变更时广告刷新ENEvent: Event-driven content change. For example, ads refresh when the football game score changes on the page.
3时间：基于时间的刷新；即使没有用户活动，广告也按预定义时间间隔刷新ENTime:Time-based refresh. Ads refresh on a predefined time interval even without user activity.

Delivery Methods

3 取值
本清单列出视频或音频内容投递的各种选项。译稿校对中ENThe following table lists the various options for the delivery of video or audio content.

引用字段（OpenRTB 2.6）：Video.delivery · Audio.delivery

ID含义
1流式传输ENStreaming
2渐进式ENProgressive
3下载ENDownload

Event Tracking Methods

3 取值
本清单列出广告事件追踪的可用方法；Vendor 自定义编码可包括自定义测量公司（如 Moat、Doubleverify、IAS 等）。译稿校对中ENThe following table lists the available methods of tracking of ad events. Vendor specific codes may include custom measurement companies (e.g., Moat, Doubleverify, IAS, etc.).

未被 OpenRTB 2.6 字段引用（AdCOM 独立清单）

ID含义
1图像像素：提供的 URL 将在事件发生时作为 1x1 像素插入ENImage-Pixel: URL provided will be inserted as a 1x1 pixel at the time of the event.
2JavaScript：提供的 URL 将在事件发生时作为 JavaScript 标签插入ENJavaScript: URL provided will be inserted as a JavaScript tag at the time of the event.
500+Vendor 自定义编码ENVendor-specific codes.

Event Types

6 取值
本清单列出可用于追踪的广告事件类型；这些类型指实际事件、时机等，而非触发方式；执行测量的脚本应在「loaded」事件时部署。译稿校对中ENThe following table lists the types of ad events available for tracking. These types refer to the actual event, timing, etc.; not the method of firing. Scripts that are performing measurement should be deployed at the "loaded" event.

未被 OpenRTB 2.6 字段引用（AdCOM 独立清单）

ID含义
1loaded：作为创意标记的一部分交付；创意可能已预缓存或预加载；在首次渲染之前ENloaded: Delivered as a part of the creative markup. Creative may be pre-cached or pre-loaded; prior to initial rendering.
2impression：按 IAB/MRC 广告展示测量指南的广告展示ENimpression: Ad impression per IAB/MRC Ad Impression Measurement Guidelines.
3viewable-mrc50：使用 MRC 定义的可见展示（50% 在视口内 1 秒）ENviewable-mrc50: Visible impression using MRC definition of 50% in view for 1 second.
4viewable-mrc100：100% 在视口内 1 秒（即 GroupM 标准）ENviewable-mrc100: 100% in view for 1 second (i.e., the GroupM standard).
5viewable-video50：视频的可见展示，使用 MRC 定义（50% 在视口内 2 秒）ENviewable-video50: Visible impression for video using MRC definition of 50% in view for 2 seconds.
500+Vendor 自定义编码ENVendor-specific codes.

身份与审计3

Agent Types

4 取值
本清单标识用户代理（User-Agent）的来源类型。译稿校对中ENThis list identifies the user agent types a user identifier is from.

引用字段（OpenRTB 2.6）：UID.atype

ID含义
1绑定到特定浏览器或设备的 ID（基于 Cookie、概率模型或其他方式）ENAn ID which is tied to a specific web browser or device (cookie-based, probabilistic, or other).
2应用内展示，通常包含设备 ID 类型（或隐私合规版本的设备 ID）ENIn-app impressions, which will typically contain a type of device ID (or rather, the privacy-compliant versions of device IDs).
3基于人的 ID，即跨设备一致的 IDENA person-based ID, i.e., that is the same across devices.
500+Vendor 自定义编码ENVendor-specific codes.

Audit Status Codes

7 取值
本清单列出 `Audit` 对象中用于标识状态或工作流状态的编码。译稿校对中ENThe following table lists the codes used in Audit objects to reflect status or workflow state.

未被 OpenRTB 2.6 字段引用（AdCOM 独立清单）

ID含义
1待审核：广告尚未完成审核，无法推荐使用，但 vendor 策略可能覆盖ENPending Audit: An audit has not yet been completed on this ad. A recommendation cannot be made to use this ad, but vendors' policies may override.
2预先批准：广告尚未完成审核，根据 vendor 策略可推荐使用；审核完成后状态将变更，可能批准也可能不批准继续使用ENPre-Approved: An audit has not yet been completed on this ad. Subject to vendors' policies, it can be recommended for use. However, once the audit has been completed, its status will change and it may or may not be approved for continued use.
3已批准：审核完成且广告批准使用；但注意某些属性（如 adomain、cat、attr 等）可能在审核过程中被审核方修改ENApproved: The audit is complete and the ad is approved for use. Note, however, that some attributes (e.g., adomain, cat, attr, etc.) may have been changed in the process by the auditor.
4已拒绝：审核完成，但广告在某些实质性方面被发现不可接受，不批准使用ENDenied: The audit is complete, but the ad has been found unacceptable in some material aspect and is disapproved for use.
5已变更，要求重新提交：检测到使用中的广告版本与先前审核的版本有实质性差异，可能导致在重新提交审核并获批前被拒绝；vendor 需线下沟通构成实质性变更的标准ENChanged; Resubmission Requested: A version of the ad has been detected in use that is materially different from the version that was previously audited, which may result in rejection during use until the ad is resubmitted for audit and approved. Vendors need to communicate offline as to the criteria that constitutes a material change.
6已过期：广告已被 vendor 标记为过期；vendor 需线下沟通具有此状态广告的预期竞价行为ENExpired: The ad has been marked as expired by the vendor. Vendors need to communicate offline as to the expected bidding behavior for ads with this status.
500+Vendor 自定义编码ENVendor-specific codes.

ID Match Methods

7 取值
本清单包含 ID 与广告请求匹配的各种方式的枚举，以及它们是否适用于单个属性或应用。应与 OpenRTB 2.x 的 Object: EID 中的 mm 属性结合使用。译稿校对中ENThe following table contains enumerations for various ways an ID could be matched to an ad request, and if they pertain to a single property or app. It should be used on conjunction with the <code>mm</code> attribute in <a href=https://github.com/InteractiveAdvertisingBureau/openrtb2.x/blob/main/2.6.md#3227---object-eid->Object: EID</a> of OpenRTB 2.x.

引用字段（OpenRTB 2.6）：EID.mm

ID含义
0未知ENUnknown
1无匹配 未发生匹配；关联的 ID 直接来自第三方 Cookie 或操作系统提供的可重置广告设备 ID（IFA）ENNo Match No matching has occurred. The associated ID came directly from a 3rd-party cookie or OS-provided resettable device ID for advertising (IFA).
2浏览器 Cookie 同步 如 OpenRTB 2.x 附录：基于 Cookie 的 ID 同步中描述的实时 Cookie 同步ENBrowser Cookie Sync Real time cookie sync as described in Appendix: Cookie Based ID Syncing of OpenRTB 2.x
3已认证 ID 匹配基于用户认证，如电子邮件登录或哈希 PIIENAuthenticated ID match was based on user authentication such as an email login or hashed PII
4已观察 ID 匹配基于第一方观察，但无用户认证（如 GUID、SharedID、会话 ID、CHIPS 或 localStorage 中包含的其他第一方 Cookie）ENObserved ID match was based on a 1st party observation, but without user authentication (e.g. GUID, SharedID, Session IDs, CHIPS or other 1st party cookies contained in localStorage)
5推断 ID 匹配基于跨多个浏览器或设备的非认证特征链接推断（如 IP 地址和/或 UserAgent）ENInference ID match was inferred from linkage based on non-authenticated features across multiple browsers or devices (e.g. IP address and/or UserAgent)
500+Vendor 自定义ENVendor Specific
数据状态：机器生成初稿。清单名保留英文原文，清单描述与取值含义为中文译文（draft）；与官方原文如有出入以官方 AdCOM v1.0 FINAL.md 为准。